Amway -- The Complete And Total Review
"Is Amway still even in business?" I can't tell you how many times I have been asked this
, especially recently! Well, with over 8 billion in sales just last year, I think it's safe to say that Amway is alive and well.
**History**
Started more than 50 years ago, Amway grew steadily from a one-product company into a major global operation. The founders, Rich DeVos and Jay Van Andel, literally made billions personally from it. The company expanded steadily over the years and now does business in some 98 countries worldwide. Mr. DeVos is now retired and Mr. Andel passed away in 2004 - their sons now head the company.
Amway still sells the original products that started the MLM movement - Liquid Organic Cleanser (LOC) and Nutralite. They still use a distributor network, a business idea that allows independent business owners (IBOs) to sell to consumers as well as recruit distributors. The model of sharing the wealth in a structured fashion is still around and still going strong.
**Products**
One of the main advantages of Amway is the way they handle products. After all, products and product sales are the underlying engine that brings the money into any company. In Amway, the manufacturing is done in-house. Quality is assured and exclusivity is retained.
Along with the standby products, the line of goods offered has expanded into more than 450 items available only from Amway or an Amway IBO. These include household cleaning products, cosmetics and jewelry, automotive items and purification units for both water and air.
Of special note is the Nutralite line of organic supplements. Amway develops and maintains these - they even have farms to grow the plants used! The category now includes health supplements; diet and weight-loss products; along with multiple energy and sport drinks.
**The Keys To Success In Amway?**
The company name, Amway, comes from a shortened form of "American Way". The initial company philosophy hasn't changed - give motivated people a real opportunity and they will take it. Let your success depend on their success. Over the last fifty years, this has turned out to be a good strategy, both for Amway and its IBOs.
The basic idea is one that has come to be standard in the network marketing industry. Sell good products that get repeat buyers and offer to sponsor others. Each person who joins contributes to the overall sales of the IBO who signed them up. The system relies on solid relationships and a motivated distributor network. It isn't magic or a get rich quick scheme. It is actually much more powerful. A way to build a sustainable income stream and magnify your personal efforts by affiliation with others - your prosperity is tied to how much success other individuals have.
At the end of the day, all people is working for everyone else. Massive success is achieved when everyone succeeds. Of course, there are new and better methods to reach people, better ways to train, and more modern ways to extend your reach.
**Legal issues**
The number one criticism of Amway is that it is a pyramid scheme of some sort. Well, sure... at first that sounds right. But in fact, that is completely wrong.
Over the years, Amway has fallen under legal scrutiny. It has always passed the test. The first was in 1979 by the US Federal Trade Commission. The result? Amway was clean.
Two recent ones came in Britain and India. This is as recent as 2007. The result? Amway was (and is) clean. Try as they might, critics cannot make the pyramid scheme idea stick.
Unsure? Ask yourself this question: What happens in a real pyramid scheme? It breaks down because the base of the pyramid eventually grows beyond the number of people available. All pyramid and Ponzi schemes fail in this way. This is how Bernie Madoff got caught. Now, how long has Amway been in business? Fifty years. The criticism is plainly wrong.
**Summary**
As you can see Amway is alive and well. I hope this article was able to answer any questions you had about Amway, and helps to lead you on the path to success!
by: Chris Gustafson
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