Already Better Than the Olympics – A Midpoint Review of the Shanghai World Expo

* Based on assumptions:

* Based on assumptions:

1. Ticket revenue will exceed RMB 6 billion ($884 million)

2. 60% of the Expo's visitors choose to have a meal within the Expo exhibition area and the average price of a meal is RMB 30 ($4.4). The catering income will be around RMB 780 million ($115 million).

3. 90% of the Expo's visitors buy a beverage within the Expo exhibition area and the average price is RMB 10 ($1.5), the beverage income would reach RMB 390 million ($57.5 million).

4. 30% of visitors purchase a souvenir and the average souvenir is RMB 30 ($4.4), the sales revenue of souvenirs will reach RMB 390 million ($57.5 million).

This article and others from GIA's China practice can be found at Global Intelligence Alliance Insights and Analysis.

Already Better Than the Olympics A Midpoint Review of the Shanghai World Expo

By: Global Intelligence Alliance

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