Social Media Driving Your Business
Social media instigates a sense of community, making users feel connected with each
other through participation and communication via many forms of media. Technorati, a blog submission service, has over 133 million blogs indexed, displaying the staggering rise in popularity of people wanting to be heard and connect to each other.The idea of social media, content marketing is rooted in cultural rituals where a couple gets engaged before they could start dating. The process require that suitor's intention has to be established through family contacts, integrity checked and a cogent promised is made that he is interested in a serous relationship and not flings. Without these background checks, no one officially allows the intending couple to start dating. If this is violated then, the bride to be would be disciplined.
A couple of sites worth checking out are ShareThis. ShareThis is a tool you can install on your site that makes it easier for visitors to share with their network. You've probably seen some form of ShareThis on news sites. There are typically several icons spread out in a horizontal line or grouped together under a header of "Share." Installing this tool lets your visitors easily spread the word via social networking sites about a page or website - yours - they like.
Social Media tends to have more of an impact amongst those who have become quite numb to traditional advertising. They choose to engage with your advertising when it is done in the Social Media landscape while they are merely exposed to it in the traditional media environment. Social Media's potential to go viralis one of its greatest benefits - if users like the content they will share it with their own communities.
Valuable users are your best friends. A valuable user can be determined in many ways; they may send traffic to your site, add valuable content to your site, or assist visitors at your site. No matter what their doing, if it benefits you, your site, or your service you need to reward them. This could be by sending a personal message thanking them for their dedication. Other ways to reward your valuable users is to create reward systems, advertise for them or promote their efforts on your homepage.
Social Media is about Listening to what is being said- by your prospects and customers- and social media in general. You would never enter a party or social event and immediately start yelling out what you wanted to talk about.Neither should you in Social Media. LISTEN and then LEARN- and then Let your voice be heard- ONLY as a part of the existing conversation. Your time to start the conversation will come.
Even new websites that start with little traffic or trusted links - will find social link baiting to their advantage and can quickly establish a reputation and begin to build upon it. But just remember, it's the quality of the content that ultimately matters. Content is still king and always will be when it comes to online marketing. Optimizing it in a number of ways will quickly gain you the trust needed by search engines to rank highly.
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