Number Of Travellers Taking Abu Dhabi Holidays On The Rise
Abu Dhabis tourism sector continues to build on the success experienced in 2011 with
a reported growth in the number of visitors in January 2012 when compared with the same month last year. The announcement comes after the capital city of the United Arab Emirates annual tourism statistics revealed that 2011 was its most successful year to date with the number of visitors to the city exceeding their own target by over 110000 people.At the time the Chairman of the Abu Dhabi Tourism Authority (ADTA), Shaikh Sultan Bin Tahnoun Al Nahyan stated, It leaves us well-placed to build for 2012, for which we had initially targeted 2.3 million but, in conjunction with stakeholders, we will now reassess to see if this too, can be stretched. The most recent figures for January 2012 will no doubt confirm to the officials that they are on track for 2012 with a substantial growth in the number of travellers booking Abu Dhabi holidays.
One of the main driving forces behind the growing popularity of Abu Dhabi holidays has been the billions of dollars the city continues to invest in tourism attractions like Ferrari World and the Yas Marina Circuit as well as major events. The month of January was a perfect example of the crowd drawing events that the city hosts with the Volvo Ocean Race, The World Future Energy Summit and the Abu Dhabi HSBC Golf Championship held between the 26thand 29th January 2012 where international sports star Tiger Woods took part. Additionally, the figures would have been affected by an increase in the number of Abu Dhabi flights from key source markets as Etihad Airways launched four weekly flights to Abu Dhabi from Chengdu, China and Dusseldorf, Germany.
Expectedly, the surge in the number of visitors brought growth in a number of key tourism measures. There was a reported 29 per cent rise in the number guests staying at the 127 Abu Dhabi hotels, hotel apartments and luxurious resorts, this accompanied $42.3 million in food and beverage revenues- an 18 per cent rise from January 2011.
The current director general of the newly formed Abu Dhabi Tourism & Culture Authority (ADTCA), His Excellency Mubarak Al Muhairi reflected on Januarys results stating, This is all promising news on which to start the year given that the past 12 months has seen considerable additions to the destination hotel room inventory. Competition has heightened, yet new beachfront and golf course fronting properties are significantly enhancing our leisure appeal... We also anticipate good results for February with the recent World Ophthalmology Congress having delivered significant bookings for the hospitality sector
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