Why do people come to your site, stay on your page and then leave without buying your product?? This is the same question that was bothering me for almost 6 months! I was selling an ebook about affiliate advertising, and I could get people to come to my site, but I couldn't get very many of them to actually buy my book. This thing took me a while to write too-it was a good book! Anyway, I was getting frustrated and I began searching for some...more
If you're like many small business owners, you log at least 50 -- possibly closer to 60 or 70 -- hours a week in the harness. You may put in a few late nights each week... spend some hours on Saturday (perhaps even Sunday) wrapping up details...tend to start vacations a day late and return a day early...slip away from the family in the evening to handle a few "just gotta get to" papers, bids, plans, etc. In the constant battle to keep your bottom...more
It's easy to get the right answer from your customers - just ask the right question!Elmer Wheeler was a marketing genius of the 1930s. Of course you've heard the expression: "Sell the sizzle not the steak." You may think that's so proverbial that nobody knows who said it first. Not so - Elmer Wheeler coined that phrase more than 70 years ago.He coined many phrases, by way of marketing rules, and they made billions of dollars for Wheeler's clients.Wheeler started as an ad salesman for several newspapers, trying to convince retailers that an ad in his papers would drive people to their stores. This, the retailers didn't doubt, but people just visiting their stores was not enough-they were not buying. Sound familiar?This is an age-old, constant problem. People visit stores or they log on to internet sites. But very few of them actually buy anything. Interest, but no sale-why?That's what Wheeler decided to find out. During 10 years of research, Wheeler tested over 105,000 words and phrases on more than 19 million people. His exhaustive research is simply and actionably summarized in his 1937 book, "Tested Sentences That Sell."Wheeler derived a number of critical "Wheeler Points."...more
If interest rates have dropped by a percentage point or more since you got your first mortgage, refinancing could save you big bucks. And if you have enough equity so that your new mortgage is for less than 80% of your home's value, you'll be able to stop paying Private Mortgage Insurance (PMI), which will save you even more.Mortgage refinancing...more
Lower Your Taxes on the PhoneDisturbed by how much you pay in taxes?When trying to reduce their taxes, most people focus on their federal and state taxes.While that is a good idea, there is another way to stop paying many taxes- a way that has nothing to do with the IRS or April 15.Have you ever considered all the taxes you're forced to pay on...more
While most people are accustomed to shopping for homes between Memorial Day and Labor day, that may actually be the worst time of the year to buy a house. The best time of year to go house hunting may be the dead of winter, rather than the summertime.Most houses are bought and sold in the summer for a good reason. That's when children are out of school. Parents understandably want to avoid disrupting their children's' lives if they can possibly help it and moving when school is out of session is a big help towards avoiding some trauma.Granted, one doesn't always have the opportunity to shop for houses at one's leisure; many people move because of job transfers or job changes, and with those, you pretty much have to move when the even occurs. But if you have control over when you start house hunting, you might do better to wait until the snow comes. Why is that?The summer creates a seller's market. Buyers are working on tight schedules; they want to get settled into their new houses before school starts again. That being the case, sellers have an advantage, because most of the people who are shopping in the summertime want to get settled quickly. The opposite is true in the winter,...more
Not too many people know this, but there are over 900 different Chase credit cards for consumers to choose from! Yes, the number you read is correct. With most of these cards being "affinity" cards, meaning having direct tie-ins with a store, or with...more
Choosing the right executive office suite can be the solution you are looking for when your home office no longer supports your business's success. The benefits of a home office may soon be over shadowed by staff growth or the need to branch out to...more
Applying for a grant used to be a difficult and tedious process. The applications were long and often difficult to obtain. Even worse, loans used to be difficult to locate. Unless you were extremely familiar with government loan programs, in all...more
Are you shopping for a new home? Maybe you're not sure where to look or who to contact about financing options. One of the first places you may want to check is the online Internet site, Mortgage Mall (www.mortgagemall.com.au). One of the best-known...more
In recent years property values have soared, while investment returns have been modest. This has created a situation where a lot of seniors are finding themselves in the position of being house rich and cash poor. These cash strapped seniors are...more
Handset is another term that means different things to different people. Handset is used to describe the receiver on a phone, an entire phone or a cell phone. It is sometimes mistakenly used instead of the word headset. For the purposes of this...more