How to Make Money Online 101
Consider a home appliance store using www.home.com as a Domain Name. This will bring in a few customers. Consider www.home.com, www.appliances.com, www.ranges.com, and www.refrigerators.com; the chances of enticing more customers quadruple.
When signing up for a domain name, there is a section for testing viable keywords for the business. Each word is rated as to its popularity. Google and other browsers speed through lists of e-companies, looking for keywords scattered throughout e-commerce front pages. Those containing a keyword numerous times move closer to the critical first three or four browser pages. Potential customers seldom look further. Use this information to improve your business prospects. Once the Domain Names are in progress, turn to your Website Design.
Designing the site is paramount in getting up and running, but WHAT should go into the design?
Information must include your logo, a theme, and product pictures. However, of equal importance are the navigation tools - the little boxes or buttons usually at the left, right or top of a page.
The 'buttons' take customers from one segment to another instead of from page to page. Label each one carefully to avoid any confusion. For instance, if selling appliances, buttons labeled Ranges, Refrigerators, Dishwashers, Air Conditioners, etc, may be used. Customers can immediately find the section of interest and click to it.
Clicking on 'page numbers,' 'next' and 'previous' will help your customers make smooth transitions from page to page. Within each page, lists of available models are shown, with the ability to click on individual items for additional information. Navigation can be fast and simple if a few rules are followed.
1) Do not use over-large pictures which slow download time.
2) Do use lighter backgrounds. Colors against a black background sometimes cause eye strain.
3) Do use blinking signs and animation with caution. They can be distracting from the actual product.
4) Do use a professional web designer.
5) Do remember no matter who designs the site, it is up to the owner to proofread against spelling mistakes, incorrect picture usage, and to insure the navigation from page to page or front to back, and segment to segment works flawlessly.
Reasonable picture size can not be stressed enough. It can literally make or break your site. Tests have shown, in our fast paced society, Internet users are impatient. If downloading takes more than a few seconds, potential buyers embrace the competition.
Do not overstuff the website; allow white space on pages. This improves the customer's ability to address individual items and avoids confusion.
The website is finished. All rules for a near perfect e-commerce store have been followed. Good luck.
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