The Introduction Of Timberland
The belief of Timberland company is that according to the excellent creation
, schemes out the the innovative production all over the world. The company established in American Bostonian in 1918 which is a major shoesmaking company in his early ages. The founder Nathan Swartz bought Abington shoesmaking company and become the most successful shoes company in the later ten years. In the 60s, they adopted particular shoesmaking technology and produced the first pair no suture line between sole and vamp. The sole and the upper of shoe completely be connected, it produced the real significant waterproof.In 1973, the company renamed timberland rooting from their most popular waterproof brand.The pair of waterproof boots has the classical style and bright brown color, attracting the American consumers'attention. From 1978 to 1979, timberland begins to produce leisure shoes and boatshoes. It finished the history of only producing boots. From 80s,Timberland gradually developed to an international brand and began to produce costumes, woman's shoes,knapsack and so on. They established the widely being praised timberland PRO working series shoes.
After nearly 30 years' endeavor, Timberland has pervaded 90 countries in the world. The shoes produced by Timberland is the first rate in the world in the design, quality, solid and function. The production of TIMERLAND includes costumes, shoes, rain gears, wrist watches and so on outdoor leisure productions. They call for people to go out of their own little world and completely enjoyed nature.His production entirely reflects innovative design,sturdy and durable, strong functionality. At the same time it reflects the distinguishing feature of young, lively, rough, firming. TIMERLAND's mission is that equip your life journey and create outstandings in your world. The pure American style TIMBERLAND is the American top leisure shoes brand. The style make you obviously feel the spirits of the pioneers in western United States.The clothes, shoes, and accessories gives priorities to comfortable, durable.
The commitment of shoes production, the foundation of the community social responsibility is value. It defines our social: human, modest, honest, pursuit of xcellence. In the recent 30years, community has been equal to the desire of ethical service and share our strength of community interest. To build and maintain powerful community, including of zitizens take part in, environment management and global human rights. Forest long-term CSR stratege:2008-2015. Through the meet and cooperation of greater stakerholder, we intend to testify the value of innovation our community and promote the goal of consumption and area.
Timberland has the market in all kinds of ages. But it is a very butch brand. The capital on stock of Timberland group has exceeded 10 hundred million. Timberland now begins pay attention to female market. The dress and accessory are pursuing by consumers due to its comfortable and durable quality. The comfortable series of dress make use of high quality organic cotton which is planted by nature fertilizers as the material to the large production. The products are close itted,comfortable,health
and safe.The outdoor product line are designed for the need of outdoor activities and they adopt the most advanced material and technology to produce, making sure that providing the customers with innovative and various functional dressing and appliances.
There are four characteristics of TIMBERLAND. The first is high quality tasting and exquisite craft. They choose the wear-resisting cow leather. They are all waterproof. The shoelace holes are antirust. In the moist environment even the whole shoes are immersed into the water, they can not produce rust.
The second is immortal model.Handsewn Shoes are the immortal model of TIMBERLAND. They insist the classic spirits in quality. From a piece of original leather,taking shape, drawing a design, casting mould, are all come from the hands of old shoemakers' a single needle or a single tread.
The third is ingenuity.Each pair of shoes are all elaborately choosed pieces of cow leather. The soles are wear-resisting lasting and limited slip well. The fourth is following tradition.In any condition, their boots can keep dry, stable and comfortable. They attach the great importance to craftsman each part of technology.
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