Protecting Lives: Birla Sun Life Insurance Co. Ltd.

Life Insurance is one of the most rapidly growing sectors in India since 2000

, with many private companies including joint ventures between Indian companies and global insurance companies. One such company is the Birla Sun Life Insurance Company Limited (BSLI), which is the amalgamation of the best of Aditya Birla Group from India and Sun Life Financial Inc from Canada. This joint venture benefits from the local hold and knowledge of the Aditya Birla Group and the field expertise of the Sun Life Insurance Inc in, providing the best protection policies for its customers. Aditya Birla Group is a Fortune 500 company with operations in 27 countries across the world, and Sun Life Financial Inc is a multinational financial services organization specializing in a range of protection and wealth accumulation products.

Established in 2000, BSLI has more than a decade of experience in the Life Insurance industry, and is now ranked among the top 6 private life insurance companies of India. Marked by its innovations in this sector, BSLI has pioneered plans like the Unit Linked Life Insurance, as well as the free look period, and was the first to introduce the practice of monthly disclosure of portfolios. BSLI was awarded the Good Corporate Citizen Award by the Bombay Chamber of Commerce and Industry in 2009-10 under the category of Banking and Financial Institutions.

Since its inception, BSLI has covered more than 2.4 million lives, with its extensive network of 600 branches all over the country, more than 100,000 dedicated employees and a diversified product range which includes protection solutions for Individuals, Groups and NRIs in areas like Health and Wellness, Retirement, Wealth with Protection, Childrens Future, and even rural solutions like BIMA Kavach Yojana, BIMA dhan sanchay and BIMA Suraksha Super.

BSLI gives great importance to its policy holders expectations and focuses on hundred percent customer satisfaction. The Birla Sun Life Insurance Customer Care is trained in answering all customer queries regarding products and services, providing assistance in dealing with the company, and handling complaints. The 24 hour help desk is available online on the website to provide any kind of assistance to the customers regarding premium payments, claims, tax benefits, policy management and any other related issue.

For grievance redressal, BSLI has a very transparent and credible policy. All complaints against Birla Sun Life Insurance can be registered online on the website, or on the listed toll free numbers, or through email. The company guarantees a response within 15 business days for any registered complaint, and in case of dissatisfactory response, lists alternatives for escalation of the complaint with a specifically appointed Grievance Redressal Officer and Chief Grievance Redressal officer, which is guaranteed to be addressed within 7 business days. Birla Sun Life Insurance Complaints are handled in a very systematic manner, and it has the lowest outstanding claims ratio of 0.00% in the year 2010-11. With its dedication towards customer satisfaction, BSLI is surely one of the most trusted names in the Indian insurance industry.

by: Dinesh kumar akoshaa

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