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Increase Traffic Flow With A Pay Per Click (ppc) Campaign.
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Pay per click (PPC) marketing is one of the way you can increase the amount of visitors your website receives
. PPC is also known as cost per click (CPC) and Google Adwords.Pay per click is used to place an advertisement within the paid listings of the search engines, the paid listings can be displayed on any of the results pages and is not effected by your websites ranking. A PPC advertisement can be displayed for an unlimited amount of times, this is because you do not pay for the advertisement to be placed you pay each time someone clicks on your advert and is linked through to your website. When your account is not credited, your advertisement will no longer be displayed until you credit your account again, you can choose to credit your account at a time which is convenient for you. If work is seasonal you may not wish to have a PPC advertisement displaying all throughout the year and so you can choose to only credit your account when you wish to use your advertisement, as soon as your account is credited your advertisement will be displayed again.
When you a creating your advertisement you should ensure that you use the words that your target market will use when they are searching for you online, there words should become the keywords for your advertisement.
When you have a PPC campaign in place it ideal to have PPC management services in place too, with a PPC management services you will receive a PPC manager. A PPC manager will be able to advise you on the best ways to run your campaign along with how much you should spend to get the results you desire. They can also help you choose keywords to target if you dont already have ones in mind.
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By having a PPC campaign in place you will soon start to see that more traffic is being directed to your website, these will be targeted visitors, and this makes them much more likely to purchase from you. A targeted visitor is already actively searching for what you offer before they saw your advertisement and when they visit your website there is a much higher chance of them purchasing from you. A PPC advertisement can be aimed directly at your target market unlike a television advertisement which needs to be aimed at a wide range of people because you do not know who will be seeing your advert.
A PPC campaign works well alongside a search engine optimisation (SEO) campaign, this is because an SEO campaign does not give you instant results due to the techniques and methods being used. By using a PPC campaign at the same time you will see an increase in visitors because a PPC advertisement is not restricted by your search engine ranking allowing your advertisement to appear on the first page even if you are currently ranking on the 27th page.
You never have to fear that a rival company may try and drain your account so that your advertisement is no longer displayed. The search engines are aware of where each click comes from and so if there are continuous clicks from the same location the search engines will only count the first one. Repetitive clicks on an advert show that they are not genuine visitors to your website.
By having PPC management services in place you do not need to worry about the running of your campaign and will be able to leave it in the safe hands of your PPC manager while you focus on other areas of your business.
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