How to Create Videos to Increase Insurance Sales
How to Create Videos to Increase Insurance Sales
As the internet evolves, so does the way insurance agents are marketing their agencies. With online video viewers reaching hundreds of millions on sites like YouTube and the ease of including videos on websites and blogs, more and more savvy insurance marketers are making the most of a new way of interacting with potential clients and customers.
WHY create a video
Visual - Videos make a personal and emotional connection that can easily be lost in a textual environment.
On Demand - Unlike the traditional sales pitch, online video is available anytime, 24/7.
Magnet - Video can give a website a "WOW" factor that keeps your visitors on your site longer.
HOW to create a video
The perception of video now is more personal than it was years ago. Your video does not have to be the best quality as long as it delivers the message effectively. With only a nominal investment in a video recording device, you could be on the path to creating your online video library.
Editing your video
Windows Movie Maker is free video editing software included with the Windows Vista and 7 operating systems.
YouTube recently added a new online editor for videos posted on their site.
Camtasia, produced by TechSmith, can be used to record on-screen videos. This software, priced at around $300, gives the video producer several tools at their fingertips to create easy-to-follow online demonstrations.
PROMOTING your video
Once your video is produced, it is time to show off your new video. While there are literally hundreds of internet sites you can post your video on, below is a good place to start. To your online traffic, be sure to include a link back to your website from other sites.
Website - Add your video to your website.
Blog - Most blogging sites will let you embed a YouTube video. To maximize your exposure, be sure include text about the video.
YouTube - sign up for a free YouTube channel to upload an unlimited amount of videos. YouTube videos can be no more than 10 minutes in length; however, by creating a playlist, you can link to part 2, 3 and so on of a video.
Facebook - If you have not created a Facebook page for your agency yet, we highly recommend you do. It is a great way to connect to current customers and brand your agency with new prospects. Linking to a video on Facebook is simple and viewable by anyone that Likes your Page.
Twitter - post a link to your video on your Twitter account.
If you are not familiar with Twitter, check out the blog post
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