How To Retire On A Few Cheap Wooden Billboards
Do you hear all the time about everyone else's retirement account with $100
,000 or more in it? They have scrimped and saved for decades to build this nest egg. Passed on nice cars and vacations. Raised their kids in a lesser neighborhood to save a little on the mortgage. And what do they have to show for that suffering? A lousy $100,000. Do you think you can retire on $100,000 in cash? Think again. Assuming an interest rate of 4%, their mighty retirement account will make $4,000 per year. Can you live on that?What if I told you that you could make ten times more per year with only a fraction of that amount? Well, you can. Read on.
The story of wooden billboards Back in the 1920's, they started building billboards out of telephone poles, 2" x 4"s and sheets of plywood. Not much has changed 90 years later - except for the economics. You can build a wooden billboard for $4,000 to $8,000. And you can rent it for $2,500+ per year per side - paid in advance. When you deduct the costs of operating the sign, including the ground rent, you'll net about $4,000 per year. That's a 50% to 100% annual return on your investment. Sure, CDs pay 2% right now - well, CDs are for chumps. You would need $100,000 of CDs to make the same annual return as one wooden billboard.
The bigger picture If you can put together a small grouping of 10 wooden billboards - that's $40,000 per year in income. You'd need $1,000,000 in your retirement account to match that! And that's only with 10 wooden billboards. I know a guy in southern Illinois who has amassed over 100 wooden billboards. That's an annual income of about $400,000 per year. And he did this after retiring from the military.
And did I mention that it can be fun? Many people in the billboard business actually enjoy renting billboard space. Why? Because it can be fun meeting with different advertisers and learning about their business. You can learn a lot and make a bunch of new friends. There's nothing better than getting paid to have fun.
Why are billboards so lucrative? Billboards are regulated by the U.S. government - many people do not know that. Under the Highway Beautification Act, billboards are only allowed in certain zonings and with certain spacings between them. The Beautification Act also regulates such things as heights and sizes. This limitation on supply has put the entire supply/demand forces out of whack - there are many more advertisers than there are signs to advertise on.
Another factor, which is important, is that billboards are the lowest cost form of advertising for businesses. As a result, billboards are still in demand even during depressions, as companies can change them marketing programs from TV or radio over to billboards and save money.
Did you know that billboard rents have increased 10% per year for the last decade? Well, they have.
The competition is really weak Very, very few people know about billboards. It's not like flipping single family houses with short sales - everybody is doing that. If you get into billboards, you'll probably find that not one person you know is doing the same thing. Because so few people get into the business, the competition is very light. Often, you'll be the only person in your market trying to build new, wooden signs. At the same time, there are ways to learn the billboard business from sources on-line. Outdoorbillboard.com, the largest billboard website in the U.S., has a host of resources to check out. It also has hundreds of billboards for sale, which is another way to take advantage of billboard investing.
Conclusion You can save up $1,000,000, or you can build 10 wooden billboards. Which do you think has better odds of succeeding?
Wooden billboards, for many people, are the answer to a happy retirement.
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