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Here Are Some Offline Strategies For Driving Online Traffic

Here Are Some Offline Strategies For Driving Online Traffic

Here Are Some Offline Strategies For Driving Online Traffic


There are things that you instinctively do for your business, like having a business card with your website address on it, for example. And you already know that handing it out, is not really getting you a lot of traffic; so you may like to discover that there are several powerful, offline marketing strategies that you simply never considered yet, for driving online traffic to your website.

Just start focussing locally for now, and consider using a marketing consultant that has dealings with many different networks. These know where to get many resources and most probably have very good creative ideas about how and where to promote you, sometimes at low or even at no cost to you. This is something you should endeavour to pursue.

Using a local marketing company or a public relations firm in your vicinity, is another good idea. Their skilled, sometimes single agents, may offer services that are not as expensive as you may think. In fact, in many cases they are very cost effective.Here Are Some Offline Strategies For Driving Online Traffic


You want to spend most of your energy where your money making skills lie, which is a basic rule of business as you know. And by doing so, you leave your marketing or PR consultant free to do what they do best, which is to promote you and drive people to your sites, giving you more traffic, more opt ins, and more sales ultimately.

Another strategy you may like to consider is using local radio stations or even local television stations. Try it and you may be pleasantly surprised that it is affordable, especially if you negotiate carefully to gain a good deal. It is a fact that many of us think that television or radio advertising is a very expensive medium that only the big companies can afford. And ok, it is true on the whole, but they target mostly the national channels. Concentrating on local, smaller stations could be something very possible and rewarding.

Just think, when you strike a good TV or radio advertising deal, your visibility increases, your status as a celebrity sky rockets, at least in your own home town to start with, then later on, as you progress, you can venture into national TV. This exposure, may prompt you to think about doing something like workshops in your area, may be in your local community college, and this tactic can be very profitable.

This particular approach does not have to be difficult to set up, just find out who to contact to make a solid proposal. Once everything is done, you could arrange to make recordings from the workshops, audio and videos which end up as a great product that you create at once, that you can sell later on to your subscribers.Here Are Some Offline Strategies For Driving Online Traffic


And also think about the transcripts, which can be sectioned into articles, free reports, e-books and more. You can offer for free, some e-books in exchange for opt ins in your future marketing online.

From doing community college workshops in your area, you can think of doing some teaching about your area of expertise, giving you the opportunity of increasing your website traffic by sending out press releases to offline sources like local newspapers, trade magazines and local institutions.

Your credibility and business reputation will grow exponentially when you add as many offline promotions as you can. The more enthusiasm you put into your offline promotions, the more benefits you'll notice coming back at you. So, well done, stay positive and proactive, making every possible online and offline opportunity count.

G Calvo
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Here Are Some Offline Strategies For Driving Online Traffic