Author: Idris ArketteHow much money did your website bring in yesterday? That’s an answer you should know. And with free “steroid like” tracking service given to you by Google you should be ashamed you don’t know the answer to that question and if you’re feeling a little blushed in the cheeks… …take a picture of yourself and send it to me… because by the end of this article you’ll feel much better and I guaran-damn-tee it....more
Identity fraud has already cost the UK economy £1.7 billion and every security expert I know is certain this figure is going to rise significantly.Identity fraud theft is one of the fastest growing crimes in the UK. Internet business scams and Nigerian scams fall into the category of business fraud, new scams perpetrated by organised criminals.They are set up specifically to target theft of identity. A security expert warns business owners...more
Author: Idris Arkette FACT: Copywriters are supposed to put money into your bank account. FACT: Thieves rob you. I know on the surface sounds like something crazy is about to happen in this article and you're right. The bottom line is that a copywriter brings in money into your account through slam dunk promotions and campaigns. If you've been in business any amount of time than you'll know your number, at least you SHOULD KNOW your numbers. If you don't then you need to read my post: Track It Like A Hawk Onwards...... Compare your data from previous promotions and campaigns to your new, copy written campaign. Did your results increase or did it plunge or did it stay the same? These are the only three pieces of information you need from your copywritten campaign. I'll say it again... Did your results INCREASE Did your results DECREASE Did your results STAY THE SAME What happens when you find that your results increased? Simple, you run another test. You try and beat the newly crowned "control". And you do this because the old adage is that you'll never get a 100% conversion rate. So "Always Be Testing" What happens when you find that your results decreased? First, get...more
Author: Idris ArketteYou may think it’s not important… you’re wrong. Websites need as much copywriting as anything in print or other forms of mass media, including television ads, radio commercials, billboards, brochures…etc. Why is this true now more than ever? The world is only NOW opening it’s baby eyes to the awesome-ness of the...more
Author: Olive Joy VillegasThe economic recession has affected not only one but several industries leading to massive unemployment, restructuring of company to promote multi-tasking on several divisions, significant company loss on investments and many other factors that can slowly place a company into the foreclosure or even bankruptcy. This is the...more
Author: Idris ArketteWhy on earth would you want to even seduce a copywriter right? I’ll tell you why in a moment. First a re-cap. In the last article I laid out exactly who needs a copywriter, and I’ll summarise that finely written prose here: 1 – Business owners2 – Product owners3 – Any one selling anything anywhere…Now back to today’s article…Here’s a fact, if you don’t have a copywriter on your team, you simply cannot have winning promotions. In fact if you don’t have a good copywriter, your ads will FLOP. The only way it can FLY is if you write the ad yourself, and you must have had the proper experience or else… Today, I’m going to talk about why you need to seduce the RIGHT copywriter to join your business. After checking out a few copywriters, you’ll want to pick the one you can click with most easily who has the ability to create regular winners for you. You’ll want to hook this guy because he’s good, does a great job, maybe your competition stumbles upon him…then what? YOU’RE SCREWED that’s what. Get the copywriter who you can click with to join you on a monthly retainer. Pay him monthly because you want him to stick with your company...more
I need to get myself a new handbag. The one I'm currently using is sadly out-of-style and is practically begging me to get replaced. So, I decided to use my online activity earnings I acquired in my PayPal for a brand-new, stylish, reasonably-priced...more
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Some people have complicated relationships with people. I tend to have complicated relationships with centerpieces.As an event planner, I loved centerpieces. If I needed to "dress" the room in a cost-effective manner, I knew the trick. Forget about...more