Show Client Business Appreciation With These Unique Ideas
It's common knowledge that clients are far more likely to return if they feel appreciated and cared about
. Good managers and experienced sales staff know perfectly well the value in remembering and using a customer's name and any previous interactions that may have already occurred. These connections remind clients that they are not "just a number."
The holiday season is a perfect opportunity to cement relationships with those special clients by sending them a personalized Christmas gift basket overflowing with tokens of your appreciation. Holiday gift baskets are an excellent way to let your clients know that you appreciate their business and that they are valuable to your firm.
Add Your Personal Touch
The biggest problem with corporate gifts is that they tend to look like every other corporate gift. Adding personal touches based upon what you know about your client will go a long way to let them know they are appreciated. If you know your client is a sports fan, you can send them a Chicago sports gift basket featuring the Bears or the Bulls. Sports gift baskets can include delicious treats, T-shirts, books, mugs, and other licensed team souvenirs and collectibles that your clients are sure to love!
Adding a personalized card is another way to let your clients know that they are not receiving the same thing as everyone else. In this day of mass production, nothing will kill your client relationship by treating them as though they were just another cog in the wheel of your operation. Customers demand that they are treated as the individuals that they are. Your personalized efforts will pay off in dividends.
Business Relevancy
Whatever goods or services your company provides, there are sure to be customized Christmas gift baskets that are relevant. For example, wine distributors can send a Christmas gift basket filled with bar tools, such as cork screws, bottle openers, ice strainers and martini glasses. Whether your client is a wine aficionado, an antique car and truck collector, or anything in between, there are Christmas gift baskets available this holiday season.
Another idea is to localize your basket with unique treats from your region. Out of town clients will love a Chicago gift basket stuffed full of Chicago favorites. Relating your Christmas gift basket to your company will help to remind your clients of what you have to offer them. Adding business cards and promotional merchandise won't be necessary if everything about your gift represents what your firm can do for them.
Quality Over Quantity
Sending anything less than the best will result in just the opposite effect of what is desired. Poor quality Christmas gift baskets will convey to your clients that they are not worth your time or effort. Instead, invest in your company's future by sending Christmas gift baskets that contain gourmet chocolates, specialty cheeses and crackers, elegant displays, and unique accessories.
Sending high quality Christmas gift baskets that reflect the interests of your clients and the purpose of your firm will cement relationships with your clients, leading to future sales. These small gestures of appreciation will help your clients to understand that you have their best interests at heart and that you value them as individuals, as well customers.
by: Christine Harrell
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