What's Next With Online Print?
It's mad its new and it is one of the fastest moving areas no the internet
. print has never stood still and that continues on the internet. since the dawn of the internet people have looked at ways of profiting form it. so it is the website owners that should dictate the way forward.
What is required by the non print literate is the provision of a simple to use tool that can be used to convert the complex native tools such as In-Design, QuarkXPress and MS Publisher in to an easier friendlier system. This though can pose two problems:- 1. making a small application will increase the speed and. a simple to use application is best and is intuitive? The one answer is a solution to both issues. Reduce the complexity and reduce the toolset into the most commonly used features that it will service 80% of the requirement.
Another basic problem is that most print websites believe that template design is what people require, when in fact they require more flexibility. Make a design tool more adaptable and it will be accepted by the masses.
The final feature set should be carefully chosen and only the best tools should be deployed to any user? I believe that common features such as the creation of a text field, the drawing of simple geometric shapes, object properties such as alignment, outline colour, fill colour, line weight are the characteristics that we will see spread to the fore in online designer tools. Tools such as these can be developed in many ways but Flash, Xml and other platforms will be the norm.
The designers of the future internet tools will not alone be required to examine the functionality but also evaluate the usefulness of the features themselves as to its worthiness to be integrated into the main programme, every feature added increases the overall size, it can slow down the application and can add to the complexity and can reduce the usability for some users. Bringing a user through the customisation section of an order process is important. If you keep a customer waiting too long you will loose the sale. Simple and Speedy makes the sale.
Online proofing of artwork will also be necessary to provide the customer with a final resemblance of the finished item. Colour models can vary and Adobe proves to be the best and will result in a PDF being used for proofing/. The final artwork is produced in PDF format. PROOF is normally watermarked across the final artwork to ensure the product is printed in-house with the website that issued the artwork. With a proof it should also be possible to park a design, download the proof and get another person to view it, check for spelling and all the other things I am not good at. A proof is good as it puts a sense of finalisation in front of the client, Customers should have to sign off the terms and conditions so they understand what their responsibility is to the process and what they can expect to have delivered. Too many time have i been on the end of a phone with a customer who has a typo on a document and expected the online automatic proofer to catch it. Customers are being educated slowely that a reduced cost means the extraction of some goodies from the order process, these goodies can vary from site to site, but it is the customers responsibility to read the obligated delivery from the site, as when you are paying 10 for a set of business cards in Ireland, it is the onus of the customer to check the spelling of his name on the card.
Copyright (c) 2009 Tony Goold
by: Tony Goold
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