Exporting outside the European Union (EU) can open a massive new source of potential income for your business and you will come across many challenges before you're able to see your profits rise. A freight forwarder is a company who not only specialises in the transportation of goods, but is also able to offer advice and an all round service when it comes to exporting your product.If you want to export your product outside the EU there are...more
That depends on how serious you are with your business venture. Is this a de facto hobby, or a true business that you plan to grow, market and make successful? If you fall under the second category, then you might seriously consider getting some promotional business products. They can make the difference in acquiring and keeping customers.If you're reading this article, chances are that your business is primarily online, so there...more
Imagine the scenario ...You've agreed to chair the Auction Committee for your favorite charity. You're excited because you have a lot of new ideas, but you also feel overwhelmed. You've heard that many benefit auctioneers are booked months in advance, so you've decided to call a few today to get an idea of their styles.Stop. Don't pick up the phone until you're clear about one point. By answering this question first, you will save everyone's time.What is primary reason this auction is being held?When an organization calls me to inquire about services, I have a series of questions I ask to better understand the event. If the person calling me is knowledgeable about past fundraisers, our talk takes around 40 minutes. An important question I ask is why the organization is holding this event."To raise money for XYZ," is the common response, but a deeper dive into that response will reveal other reasons as to why an auction is being held. As an auctioneer, it's important to understand why the benefit auction is taking place because it will establish how I work with my client.If the goal is first and foremost to raise $100,000, then a group is usually focused on implementing...more
Let s face it, there is a lot going on out there. Our economy is on the fritz and every news story tells us that one more multimillion-dollar company needs a government bailout. Foreclosures are happening right and left. We have troops in harm s way, and Christmas is only a few short weeks away. And that is just the big picture! We have not even...more
Would you be surprised if I told you I've actually mentored a LOT of marketing consultants and business coaches who help others build their businesses? Many of these consultants and coaches come to me because, even though they know how to put these steps into practice, they still don't have a full practice, or at least not consistently. WHY?The...more
The corporate community makes use of different terms in talking about business planning - business strategy, sales planning, marketing strategy, business plans, and marketing schemes. But as different as these terms sound or spell, they cover same principles -- how to improve sales and getting the company "out there". Efficient business plans and marketing schemes need to be strong, cost-effective, and most of all, realistic. As such, an efficient business plan considers several important factors: products, services, market size, competitor activity, marketing, and production costs.Since a business's' selling point and source of income are the kind of products and service it offers, it is logical to pay these much attention. Product and service evaluation should be part of all business plans and marketing schemes a company formulates. Product evaluation involves product testing, improving quality control, product design, and marketing. In product testing and quality control, it is important to ensure that the company's product is all it claims to be. For example, if company A wants to claim that its product washes off stains in less time than the leading brand B, it...more
Have you seen one of those post-it pop-up? The one that looks so realistic, with awesome shadow effect. If you don't know what I am talking about, try opening the following website: http://myhobbybooks.com/wowpop They look awesome don't they? And...more
When it comes to skin care, Dallas is about more than facials. This affluent Texas city has made non-surgical procedures like chemical peels, laser skin resurfacing, microdermabrasion and Botox treatments extremely popular and very common. If you're...more
Payday loan is a very short-term loan that is offered to a borrower to cover the expenses until his or her next payday. The amount may vary from 100 dollars to 500 dollars on a two -week term, the interest rate ranging from 390 percent to 780 percent...more
I like to think that my approach to business is 1 part experience, 1 part research and 2 parts common sense. I know my business; that's my experience. I read as much as I possibly can to strike a balance in my efforts between tried and...more
The welcome email is probably the single greatest opportunity that email marketers have to engage subscribers and drive action. Welcome messages generate superior open rates and, done well, create a halo effect that boosts subscribers engagement with...more
When you are reading the newspaper or looking on news websites, how do you decide which article to read? Most likely you read articles that have headlines that caught your attention. The headline had something in it that made you stop and think...more