I like to think that my approach to business is 1 part experience, 1 part research and 2 parts common sense. I know my business; that's my experience. I read as much as I possibly can to strike a balance in my efforts between tried and true and newer methods of business planning and marketing. But to me, the most important, and often lacking in my opinion, is the common sense part of running any business, especially online. I do not...more
The welcome email is probably the single greatest opportunity that email marketers have to engage subscribers and drive action. Welcome messages generate superior open rates and, done well, create a halo effect that boosts subscribers engagement with subsequent promotional and trigger emails. After examining the welcome email practices of 112 of the largest online retailers for our newly released Retail Welcome Email Benchmark Study, here are...more
When you are reading the newspaper or looking on news websites, how do you decide which article to read? Most likely you read articles that have headlines that caught your attention. The headline had something in it that made you stop and think that this story is worth reading or covers a subject that you would like to learn more about. You then move on to the first couple of paragraphs to see if the article deserves your time.A headline for an advertisement or website should be treated no differently than a news headline. It is the first chance to attract the attention of someone in need of your services. Too often firms miss the valuable opportunity presented in the headline. That is why you will usually see advertisements in the Yellow Pages and on websites with headlines that simply state the firm's name or type of practice area. For example, lawyer ads frequently have headlines that read, "Serious Personal Injury," "Looking for an Attorney," "We Care For You," or "We are Aggressive." This type of headline is a waste of precious real estate. It gives no compelling reason for the potential client to stop and read the rest of the advertisement.The headline should say...more
It's a recession.The answer, of course, is marketing. To get revenues up, you have to market more. In order to do that, here are a few ideas to help you:1. Collect email addresses.The lifeblood of an online business is email addresses. If you aren't collecting them, you're missing out on the cheapest, fastest, simplest, easiest sales you'll...more
Why have millions of people chosen to invest in online money making systems? One of the main reasons is that it gives them the opportunity to work from home. They no longer spend hours commuting to work or spend thousands of dollars on business attire. The hours are more flexible and it provides the opportunity to spend more time with family and...more
The way you think and your attitudes may be sabotaging your financial success. It has been observed that those who are successful and those who are unsuccessful have two very different attitudes toward making money. Those who are unsuccessful tend to look at the cost of an investment rather than the potential. They focus on what they need rather than what they have. And they want to earn their success right away without having to work for it. They want to make money without spending any. Those who are unsuccessful almost always focus on the negative. A financial gain of $100 is met with the understated response, Its just a hundred dollars. While a financial loss of $100 would be met with an over-reaction, We lost A HUNDRED DOLLARS. This kind of negative attitude will get you nowhere in the business world. So, how do successful business attitudes differ from the unsuccessful? First those who are successful at making money understand that it takes time to build financial success. You must start small and build on those successes. They act quickly but think about the long term investment opportunities of their actions. They focus on the positive. A financial gain of $100 is a...more
When someone starts an online business, and many do, they tend to think that they know what they are doing. In other words, they don't have a clue. Everyone keep telling them that they need a nice looking website, throw some affiliate...more
Do You Want to Make Money Online? If youre like millions of Americans, your answer to the above question is a resounding yes! People are turning to the Internet in unprecedented numbers, for the solutions to their financial problems. There is money...more
Dear Friends,Let me get up close and personal, and ask you, "Have you made any money online yet, or are you still struggling to keep your head above water?" If you're one of the 95% of millions online that haven't been able to make money from home,...more
Once you have your affiliate link, youre ready to go!All you have to do, as weve discussed earlier, is to pre-sell your affiliates products by marketing the same through your affiliate link. An affiliate link leads the would-be buyer to the affiliate...more
With the advent of Google losing a court case (and a shed load of money) and the continued problem of click fraud the question is now on the tip of everyone's tongue - "Is Google Adsense still the cash cow that it was?".In this article...more
Almost every hour of every day, the Internet turns up with more advertisements to entice people who are interested in starting up their own online business. Why not start an online business, indeed? First off, it is quite lucrative,...more