Research from the leisure industry tells us that only 7.5 per cent of members who join a gym actually attend on a regular basis. The remaining 92.5 per cent still pay their annual or monthly membership fees but do not attend regularly.What is even more interesting is that members who make up this 92.5 per cent have no regular attendance patterns at all. They may attend regularly for a month or two and then lose interest. In six months time they...more
A successful product must connect with the personal values of customers. Consultancy services are no different. A consultancy product experience includes both the expression of the product and the interaction with the product. Clients are looking for three basic things from a consultancy product that will improve their business: Is the product useful, does it enhance some activity, or allow them to accomplish an activity that is important to...more
The Academy of Business Strategy has always been fortunate enough to be in a position where demand from potential clients for consulting services has always outstripped supply and the same has been true for Certified Professional Consultants. The reason for this is simply because we do not provide clients with any short-term consulting services. This ultimately restricts us in terms of the amount of clients that we can service. For example, upon graduation a Certified Professional Consultant would have an established portfolio of five clients each having signed a five-year assignment. The reality is that this constitutes the minimum period that client services usually take. In most cases services will be implemented for much longer periods than this. Consequently an individual Certified Professional Consultant would do well to be able to take on one new client every five years and such clients are therefore likely to be introduced, either through the Academy of Business Strategy, or through the consultant's own client portfolio.Many consultants now have a short waiting list of potential clients if there is an indication that a client assignment is nearing conclusion. Once again,...more
WHO CAN REGISTER AS AN ASSOCIATE?Anyone who is registered as a student on either the Post-Graduate Certified Professional Consultant (CPC) program or on the Post-Graduate Certificate in Career Management Strategy (CCMS) program are eligible to register as an Associate of the Academy of Business Strategy (AABS) if they need or desire to earn income...more
Vemma is a network marketing company that provides different kinds of healthy juices with several tasty flavours along with an opportunity to grow your own Vemma business. The concept of Vemma's products is to eliminate the "pill fatigue syndrome" - with these juices they want to give you anything you need, and more, to take your health and energy...more
Marketing a startup is one of the biggest struggles for any entrepreneur. You need to increase sales and grow your customer base, but effective advertising is expensive. While the internet provides significant opportunities for low-cost and no-cost marketing, many business owners overlook the value in establishing an in-house public relations system.What is Public Relations?Public relations encompass the work that needs to be done to get your company in the news. The efforts should include building relationships with appropriate news editors, writing effective press releases, and planning how to best use press relations to enhance your marketing plan. Of course, it is possible to hire a PR firm to do this work for you, but they can be expensive and do not have the same stake in seeing your venture succeed as you do. In addition, a PR firm will have to be taught about your company -- what you do, how you do it, what will be newsworthy, and who should be targeted. You will be charged for the hours it takes to get them up to speed. A better entrepreneurial option is to teach yourself all you can about effective public relations, then assign the tasks to your key employees as you...more
Most people dont know that it IS possible to make money online, whether it be enough to live off of, or just an extra bonus on top of youre wage. Most people think you have to have a high paying job or a college degree to be able to make a lot of...more
Millions of people surf the internet every single day. Also every day, thousands of new websites are created which then begin to struggle for attention, competing against all of the sites that are already in existence. And as it turns out, those...more
Snow plow businesses are essential to a communities in locations around the States that experience harsh winters. Heavy snowfall can inconvenience and eventually debilitate families who live in places with cold climates. Prior to the onset of the...more
Many communities in various locations across the United States experience harsh winter weather, thus requiring the services of snow plow businesses. Heavy snowfall can inconvenience and eventually debilitate families who live in places with cold...more
Snow plow businesses are essential to a communities in locations around the States that experience harsh winters. Heavy snowfall can inconvenience and eventually debilitate families who live in places with cold climates. Months before the winter...more
Many communities in various locations across the United States experience harsh winter weather, thus requiring the services of snow plow businesses. Heavy snowfall can inconvenience and eventually debilitate families who live in places with cold...more