Keeping A Spot-free Online ReputationMarketing a business online and trying to reach more clientele through social networking pages and advertisements can be pricey or time consuming. Staying "present" on the web and making your company easily searchable to potential customers can be difficult if you do not know the proper procedures and what is and is not allowed.
Search engines are mostly responsible for an individual's authority and presence; this means that when a potential customer searches for your product or service on the web, they are more likely to come across your website or location if you have first been placed in the top of the search engine by Google. The process of increasing your likelihood of being placed in this number one spot is called search engine optimization.
Through the process of making more links to your company's site available, it increases your authority and makes it more likely that you will be placed high on the search results. This is done through articles, blogs, and various other methods.
A process like this can actually be performed by almost anyone, but is best done by an SEO agency, internet marketers, or an otherwise experienced individual. Most business owners do not have the time to be able to provide the amount of links that it takes for the search engine optimization process to work.
An agency will be able to perform this process for you and should be able to do so without breaking any of the rules that engines like Google have set for their patrons. However, there are definitely things that you, as a business owner, should know, be aware of, and practice in order to keep your reputation clean on the web.
One of the most important things to do is make sure that your site has original content and that you do not copy and paste paragraphs or content from one part of the site to the other. Google will most definitely realize that you have done so sooner or later and may reject you or blacklist you.
Though it is a tedious process, it is always best to create the most individual content that you can and not do anything that may be recognized by the search engine as worthy of canceling an account. You may find that it is necessary to update your website at least once, maybe twice, a month.
When you do, make sure that it is done with original, new, and true content. Another thing that is vital when it comes to maintaining your web reputation is to be as courteous as possible to those that you interact with online, even those that are negative about your business or products.
Some may see negative feedback and have the urge to respond to the individual with disrespect; however, in order to keep a positive appearance to other potential customers and to possibly save your relationship with the unhappy one, it is best to find a way to alleviate the situation and improve their views of your company.
Although this is not always possible, and you may find that sometimes you simply cannot change people's minds, it is best for the future of your business to not ruin your relationships with those that you interact with.
Social media is another great method to keeping a great reputation online; when you connect with others on sites like LinkedIn and Facebook, you are both able to get the word out about your organization and make positive contact with other people. You may also find it useful to have satisfied customers, friends, or associates give positive comments and feedback on your page, as well as invite others to join.
Keeping your LinkedIn profile up to date will ensure that you have the most valid information available to those that you are connected with or who may be interested in linking to you. This is one business tool that is essential; it not only lets other know about you and your ventures, but is a way to connect with others in your industry.
Utilizing positive customer feedback and keeping up to date on your pages and profiles is the best way to remain spot-free online. The previous rules are all standards that can be followed to increase the success of your business and help profits to grow.
by: Jack Landry
About the Author:
Jack R. Landry has worked in online marketing for the last 10 years and written hundreds of articles about internet advertising and online reputation management. He has consulted for SEO firms since 2001.
Jack R. Landry
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