Leveling the playing field for printers and ecommerce
Every designer understands that there is no such thing as design perfection. But when the design itself is an ecommerce store for printers, it needs to be really strong out of the gate. Thus the thought process behind the redesign of the PrintSites Internet design studio. Built to keep printing presses running, the first generation design capabilities was impressive. It had a wide assortment of design templates and the ability to manipulate images and text. Most print stores thought the design studio was excellent as is. But with the goal of keeping the presses running for all printers, PrintSites decided to continue pressing forward. Building on an exclusive web to print software solution they made the design studio more intuitive. It is simpler for web design newcomers yet has more complex elements for those who are capable in web design. Also added was an Intuitive Recommendation Engine that promotes cross sell opportunities by automatically placing text and images on related collateral and print pieces. This design studio redesign reflects a commitment to helping printers offer their customers one of the best online design studios possible. With the PrintSites application, each printer will have the tools needed to jump into the world of eCommerce. All too often, printers and print shop owners have stood by while online design sites have lured customers away. But now, PrintSites has leveled the playing field. And this is even more reasoning that the design studio should be bullet proof and always improving. After all, keeping customers designing is meant to increase orders and profits for printers. PrintSites will continue to improve and offer new designs for printers to bring their customers. But it should be noted that customers can also upload their own images and logos when they design and print online; to create customized designs on this web to print platform.