Young Children Garment Accessories Market Has Great Potential
In recent years the prospects of the brand children's clothing industry is getting better and better
. The children's clothing market has become the focus of attention, infants and young children garment accessories market has great potential.Children's clothing become the market focus
Facing the temptations of the annual demand of 2.3 billion market, a number of sports and leisure apparel brands get together to enter the children's wear market. Early ,the sports brand Kappa Lawlandee had a cooperation agreement reached in Beijing and released new products Kappa Kids. Both sides expressed that this partnership is a win move for sports and children's clothing brand.
According to insiders, the pattern of domestic children's clothing market is roughly composed of five parts: traditional children's clothing brand (Lawlandee) cartoon brand derivative products (Watermelon Taro, Garfield, Harry Potter, etc.), foreign trade companies fought in the domestic market (Mamie Maca Dadida), leisure sports brand expansion (361, Li Ning, Semir, etc.) as well as the nascent electric branded (green box), etc.
In the children's clothing market battle, the cooperation between the brand, product class extends become the major strategic. Recently, It was reported that Lawlandee and Haier Brothers teamed to create Haier children's clothing. In class extends, the sports brand Anta, 361 degrees, Smith Barney, Semir and other leisure brands have also added to the children's clothing market to snatch war.
Garment accessories market has great potential
Children's clothing accessories market which attracted so many brand, in the end how much room for development? This is a new-made cheese, you will have tasted the sweetness if you moved a insiders said. In short, the Chinese children's wear industry is in the growth stage, and has larger room of growth compared with the adult clothing.
So far, the number of children who are zero to 16 years in China is up to 380 million, 16 million newborns each year is expected to increase. This means that the children's clothing market demand is great and growing. Especially for younger parents who praised the high quality of life led to the higher demand of children clothing brands.
It is understood that the Kids consumption of China's urban residents has been on an upward trend, far from being saturated. The next five years, the potential of the children's clothing industry in China has a market size of 100 billion yuan with the annual growth rate of 30%.
The chain of local brands is behind Foreign brands
Last year, Lawlandee teamed up with Kappa end the three-year collaboration with Li Ning because the two sides did not meet performance expectations. The contradiction of the two companies is the management cognitive differences. Therefore, the cooperation between the different types of enterprises should remain objective and cautious manner. Whats more, there are both opportunities and challenges in the expansion of product categories.
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