You Must Have This to Generate Leads Online
You Must Have This to Generate Leads Online
There is only one of two things that you absolutely must have to generate leads online - time or money! It's great if you have both, but most home business entrepreneurs don't have much money, so I'm going to focus on the importance of having time. Before I get into that, keep in mind that if you don't have time or money, then you will not be successful at generating leads online. Forget all the hype about "push button traffic"! There's a lot of work involved when it comes to generating enough leads to make a profit.
You need to take time out each and every day to work on your business and majority of your time should be spent creating content and promoting it online. The fact of the matter is that a home business owner on a budget must write their own blog posts, articles, and emails. Then, after the content is written, you must use various syndication strategies to promote it online. You should start this content creation process by setting up a blog on your domain.
It's a known fact that having a blog is more search engine friendly than having a static website, but you must make sure that you post to your blog regularly, or people will ignore it. The great thing about having a blog is that you can turn your blog posts into articles and also use that same content as emails to your list.
It doesn't take that much time creating content when you re-purpose it in other formats, however, it takes more time promoting your content than creating it. You can generate leads online by promoting your content in various ways such as through article directories, blog directories, RSS directories, press releases, social networking sites, social bookmarking, ezine advertising, the list goes on and on. Once you start generating leads and making sales, you can outsource the content creation and/or the promotion tasks or you can use paid advertising techniques such as Pay Per Click Advertising (PPC).
Regardless of which online lead generation strategy you use, you cannot be successful at it if you don't take the time out to create a profitable online sales funnel first.
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