Yalu mode: reflection of Chinese apparel industry "ice-breaking trip - Down, Women - Clothing industry

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Yalu mode: reflection of Chinese apparel industry "ice-breaking trip - Down

, Women - Clothing industry

Yalu, a dark horse emerge from the Down area growth for the industry leader; a small garment factory from the village up the development of "Chinese Famous Trademark", "Chinese famous brand", "the 500 best value brands", "China's most the influential brand "and brand value up to 9.082 billion yuan of the large international groups. Coincides with China's economic and social reform and development opportunities, assume responsibility for the national clothing industry revitalization of trust, always with an open mind, innovative ideas, planning a big fashion apparel development and prosperity, taking giant strides in the Chinese garment industry cusp of fashion, each step the planning and growth the focus in the industry, and lead the fashion apparel industry of China tour.

"Market, and reform of the way on the road as" Jiangsu Provincial CPPCC Committee members, national model worker, the National "May 1" labor medal winners, ten FY Su?? Yalu Speaking of which, chairman Gu Zhenhua development of a road with a smile said: "China's garment industry is to achieve the creation of Chinese-made changes to the national brands, to win in this change must be from the past to the innovative and fashion apparel manufacturing large expansion, must find a style new value point for the dissemination of Chinese clothing fashion to find a new direction. "

Yes, the clothing industry in the context of the brand has developed into the fashion industry, fashion also seize seize the lifeline of development. China's garment industry as a leader, not only the Yalu to open a market, more is to create a new fashion trend and benchmarking.
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Undertake cumulative fashion Cohesion brand strength If you ask most popular last winter Down Which brand? Many people will invariably think of "Yalu" name, which is the power of the brand.

Today's competitive market is essentially brand competition, brand precious, unique and attractive is that it is sufficient to capture the consumers that it was an invisible force and trendy. 1998-2007 is the decade of rapid development of China's clothing, but also Yalu Group decade of rapid development. 2006 Yalu selected 500 Chinese brands, years, suffering 17 brand development, youth lively and unique style, making Yalu consecutive years, China's trade Down Sell The fastest-growing businesses.

Fashion, green, green is the Yalu into the concept of clothing, now Yalu is the only green down jacket, a United Nations Industrial Base. In 1998, when "My Fair Princess" hot hit, well-known, the elegant portrait of inviting deer has "big eyes" reputation of Zhao Weicheng spokesperson for clothing brand, was the first opening of Yalu Star Image Representative of the down jacket as a business. Brand is the intangible assets, Zhao Wei and Chen Kun's "Double Star endorsement" is not only a symbol of corporate power, but also the promotion of brand fashion played the strongest voice. In 2006, the elegant deer in China Fashion Week First made during the tenth anniversary celebration down jacket "can cold", but also China and the United States as fashion design, style and Fabric At one stroke can be cold but the subversion of the traditional bulky though the concept of a benchmark throughout the winter of 2007.

The same time, Yalu was the first Olympic sponsor foreign clothing companies, who sponsor the completion of all the Korean Olympic Committee Sportswear Equipment, and the Korean Olympic Committee to become a strategic partner. Today Yalu brand, with its unique personality and style beyond the national borders, beyond nation, beyond awareness, attracting foreign consumers to consumer.

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