Working Health Insurance Leads: Do's And Don'ts
Working Health Insurance Leads: Do's And Don'ts
Getting health insurance leads is not easy. Consumers do not like to think about insurance, and they usually believe the price is too high. Many people believe that they do not need it, or they are simply willing to put off purchasing a policy until they have more time and/or money. Moreover, buying a policy can be confusing for the uninitiated consumer.
For instance, you have rustled up health insurance sales leads from a topnotch online health leads service, and you think that you are ready to sell health insurance to each and every one of them. Here are some tips to help you convert each lead into a sale.
1) Be Systematic
Before calling anyone, you must have a system and a plan. Being systematic refers to both the product you are selling and the method by which you sell it. First, you must know your product inside out and be able to talk about it easily. If a potential customer has a question about health insurance and his or her choices regarding length and amount of coverage, you need to be able to give them an accurate answer. When calling leads, be sure you have everything you need with you. It is preferable to call with your computer in front of you, enabling you to easily access any information you may need. You will not lose a sale if you are asked a question and you say, "Let me just double-check my computer," but you might lose it if you say, "I do not have that information right now, I will have to get back to you on that."
You must also be prepared in the manner in which you go about pursuing your leads. It will take numerous phone calls before you connect with a lead. You will need a system for tracking calls, taking notes after you speak with the lead and for determining the next action to take regarding that lead. It is very important that you take time to keep careful notes regarding a lead. Missing a follow-up call, forgetting to send requested materials, or losing information essential to that lead will all lead to losing a sale.
2) Be Knowledgeable
Being knowledgeable means that you understand the marketplace, your products, as well as your potential and existing clients. To define what gives your service and product value, you will need to know what your competitors offer, understand what consumers want, and determine the significant attributes of your products.
3) Be Fast
When you receive a fresh lead, you must act quickly. If someone has requested information, there is a small window of opportunity for you to make contact. Working against you is the fact that people are busy and it will usually take five calls or more for you to connect with a lead. If you have the opportunity to leave a message, do so each time you are given the chance. Hanging up on someone's voicemail is equivalent to never having made the call at all.
4) Be Well-Mannered and Proficient
When contacting someone over the phone, always remember that you are, in essence, in his or her home or territory. In other words, you are talking to someone because they are willing to listen to you. Always be courteous and professional, even if the lead's behavior is the exact opposite. Ask if you have called at a good time and, if not, if there is a better time to call. Do not try to keep someone on the telephone if they have said they are busy. Always offer to contact the lead at another time or to send them information via e-mail or the post office. Try to keep the contact alive, and if they say they are not interested, ask if you might call them again in three months to see if they may be interested in your product. Even if you sell that lead nothing, you may still realize a sale due to your phone decorum. That lead that does not work out may know someone who is looking for health insurance and your professional behavior may have impressed him or her enough to mention your company. One thing is for certain, if you are rude or non-professional, that person will definitely talk about your company to friends and family, and those conversations will not help you one bit.
5) Be Willing to Go the Extra Mile
Consumers constantly complain about bad service. Remember, you are working to earn the business of that lead and once you have done that; you are working to keep their business and possibly expand upon it. If you develop a reputation for good service and for going beyond the norm when it comes to service, your enterprise will be held in high regard and good word-of-mouth will provide you with more customers. Health Insurance For The Unemployed California Health Insurance Reform Can Help You Fight The Flu Healthier Benefits From Your Health Insurance Policy Don't Take Chance With Health Insurance Alleviate Muscle Spasms Faster With The Help Of A Professional Smoking Is Injurious To Health, But Not With E Cigarettes Affordable Individual Health Insurance for adults - How to Find the best Cover Illness & Injury Insurance for Tradesmen Botox Physician: Who To Choose A Botox Cosmetic Injection Doctor Skin Doctor in Bangalore Health Insurance Options That Don't Break the Bank Types of health insurance plans offered in Florida Understanding the obligation of affordable health insurance