Why Online Reputation Has Become So Important?
In 1990s, no business would have imagined that future may ask to pay such careful attention to something as unfamiliar as online reputation
. In the beginning of 21st century, some big businesses were thinking about the new concept but small businesses were still thinking that internet too big to touch and affect them in any way. The same ideas are only worth a laugh at present, for web has become an integral part of our lives. Dynamics of reputation and brand image also changed drastically. So, lets get to why online reputation management has become so important in present times;
E-commerce growth
E-commerce has become a booming industry in itself. Products are searched for, sold, purchased and even rented. The same is the case with services too as web has brought down international barriers. Web based companies like Amazon, Ebay and Groupon are worth millions or perhaps more. In such an environment, brands want to make sure those potential customers while search for them dont come across anything that may deter conversions. This is where online
reputation management services come in.
Businesses have gone web
Leave aside big behemoths with annual budget of billions, even small business have gone web to become part of a revolution that is bound to grow with the passage of time. Brick and mortar business are setting up their own websites to make their presence felt. Others are joining hands as merchants with websites like Groupon and LivingSocial. In a scenario, when such heavy bids are being placed on web customers, spending a little on reputation to make sure best face is put forward only makes sense.
Vigilant web users
In the beginning of the web era, web users were unaware and believed whatever was told but now times have changed. Leave grown up adults, even teenager can tell apart good content, design and doubtful elements. Web users make enquiries before buying online and if they get even a single unpleasant whiff, then, there is nothing that can keep them from running away. There are forums and complaint boards that customers scan through to make sure they are dealing with a good brand. This is why a
web reputation company is given the task of scouring the web for troublesome elements and getting rid of them to immediate effect.
Search engine dominance
Search engines have changed the way people use internet. With search engines like Google occupying space of homepage, no one bothers to feed the website address in the address bar. People absentmindedly fill the search engine box and follow the link thereafter. This increases the possibility of coming across negative elements that business might wish to hide from customers. Therefore, to take care of image diminishing elements and instead putting forward image burnishing ones, a
web reputation company is hired.
From above points, one can gain the idea why online reputation has become so crucial in todays times. Even for brands that are not offering services online, web reputation has become a serious issue. And the worst part is that there is no escaping it.
by: Amit Partap
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