Why Having Your Own Ebook Is Essential For Success
Your business will benefit hugely from having your own ebook as part of your marketing strategy
. Today people want instant access to information, and this is the simplest, most effective way to provide it.The best eBooks to produce are nonfiction that provide knowledge. There are a number of very successful marketers who have built their wealth on providing eBooks alone and here are 12 good reasons why:
1. Because of their instant delivery a customer can purchase, download and start reading your work within minutes and payment is immediate.
2. Easy for your customers to buy without leaving home or waiting for the postman or delivery van.
3. eBooks are digital, so your customers don't need a library that takes up storage space. They can store hundreds and thousands of eBooks on their hard drives and carry them around on a portable hardrive or pocket pc.
4. eBooks can show links, for easy access to more information and related websites. These links can be another source of profit if they are going to affiliate links of yours. Once a customer purchases some information on a topic, many spend more acquiring more information and you can share in that spending.
5. eBooks can be easily searchable and convenient to find a specific piece of information rather than leafing through pages and pages as in a printed book.
6. eBooks can be interactive and contain audio, video and animations, which can enhance the message that you want to provide and make your product more attractive.
7. It's virtually cost free to you as you have no storage, shipping or handling expenses. This means that the price you charge for your eBook is primarily all profit.
8. It's up to you what your customers are able to do with your eBook. They can be printable, so that if your customers wish to read an eBook in the traditional way, they can inexpensively print it on their home printer.
9. The type can be resized, which means that people with vision disabilities may increase the size so that the viewing experience can be improved.
10. eBooks are very easy to sell and distribute.
11. The whole world is your marketplace. Providing your customers have a computer and an internet connection they can purchase your works!
12. Probably the most important benefit of all is that it's possible for your potential customers to purchase your eBook 24 hours a day, every day of the year, from the comfort of their own house or office. You can be making a profit while your asleep, on the golf course, relaxing or on your holidays.
HoW TO DELIVER IT
There are a couple of different delivery processes that you can provide for your customers. You can direct them to an immediate download page or have a multi stage process where your customer will receive a download link via email.
PROFIT & PRICING
A frequent question is how much to charge for your eBook and a common mistake is to base it on the number of pages. It's not about the number of pages but the quality of information they contain. How useful and relevant the information is will determine what price you charge. When your eBook provides knowledge or assistance to your customers then they won't be able to equate price with the number of pages the eBook contains.
There are many niches online that you can tap into and provide practical knowledge, inspiration, motivation, tips and advice, through a unique perspective to your prospects. When you do, then you'll be tapping into a rich seam of money that will find its way day and night into your bank account.
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