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What Many Don't Know About Offline Advertising for Online Sites

What Many Don't Know About Offline Advertising for Online Sites

What Many Don't Know About Offline Advertising for Online Sites


You see companies trying to advertise their websites in TV-commercials all over the world. What is their ROI? Does it appear meaningful to advertise websites in offline media? What is, if possible, a better way to show off your name if you want more visitors to your website?

Let's face it. Branding has many different faces. If you're just looking for exposure, betting on offline media could work miracles when you have an endless budget. For most marketers, however, things are not quite that easy. You have your bank calling you for payments on your loans, and you could face big challenges in trying to make ends meet when you spend thousands of dollars without sales taking the expected skyrocket tendencies youwere promised by ad agencies.

The Truth About Ad Agencies

Ad Agencies get a commission of the commercials they sell to you. That is not, in itself, a bad thing. It saves you the actual cost of good advice. But it may very well cause them to see marketing, branding and sales from a one-eyed perspective. When they earn money regardless of whether they bring in the results promised,you lose the potential from thinking outside the box.

If you anticipate only a 15% increase, but could have achieved a 30-40% increase when using online media, who is the one being cheated?

Prioritizing Online Media

There is a very good reason why more companies are devoting time to being on Facebook, having a profile on Twitter, being registered on LinkedIn etc. The short answer is: because it works.

You must realize that newspapers and television are media of the past. They have their right place, but people have taken on the online world within a timeframe not even the most optimistic dared ever dream of.

Today, people Google everything. When a new company name appears, people search online for information about that company. People don't walk down to electronics stores to get a new dishwasher. They check an online price comparison site where they can read everything about the product desired without leaving the comfort of their own homes.

Companies that understand this have long ago adopted webshops as their primary sales outlet. They may still have "normal" shops, but their sales online have skyrocketed. Now, the only question is: why haven't your sales skyrocketed? Have you tried thinking outside the box?

Earning Money Online Is Future Oriented Are You?

Next time you are faced with spending 5,000$ on a short TV-commercial, or spending the same 5,000$ on a real SEO-expert, you need to consider the potential. Once your spot has aired, it's gone. When you get good SEO-advice, your site continues to get ahead of the competition, and your sales will go up considerably.
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What Many Don't Know About Offline Advertising for Online Sites