What Is The Difference Between Insurance Search Engine Marketing, Insurance SEO, And Insurance PPC?
What Is The Difference Between Insurance Search Engine Marketing
, Insurance SEO, And Insurance PPC?Insurance SEM refers to insurance search engine marketing, which in part is impacted by SEO, namely search engine optimization. Insurance SEM is the more comprehensive term, as it can encompass an overall strategy to drive insurance agent leads to an insurance website or insurance agency website. Like many new industries, the SEM and SEO markets are filled with seemingly complex acronyms, but these are readily demystified with some simple explanations.
Search Engine Marketing is a methodology which is used for insurance companies and insurance agencies to achieve high ranks in search engine results pages. This can be accomplished organically (one of the listings that Google deems relevant so the listing rise to the top of the organic SERP listings, or to place ads that will be posted on related page results for selected insurance keyword phrases. A keyword phrase might be "property insurance", "life insurance" or "truck insurance". A more specific keyword phrase of three or more words is called a long-tail keyword phrase. For example, "property and casualty insurance", "California property insurance", "HNW life insurance" and "owner operator truck insurance" are all examples of long-tail keyword phrases.
Let's review some of the more prevalent acronyms relating to insurance search engine marketing and insurance SEO:
SEM Acronym for insurance search engine marketing, part of an overall insurance agency marketing plan, though a web centric plan in this case.
SEO Acronym used for Search Engine Optimization, the optimization of an insurance agency website to achieve improved SERP placement for preferred keyword phrases.
HTML HTML or XML is the programming used to create many websites.
SEO (Organic) - Organic SEO are the results returned by a search engine based purely on relevancy criteria, not paid placement.
PR - Page Rank represents the popularity index of your insurance agency website, determined by the traffic volume and links to your site.
PPC Pay Per Click ads are purchased from a search engine and your insurance agency pays each time a web surfer clicks on your advertisement. These ads are displayed on search engine results pages above and next to the organic search results
PPI - Pay Per Impression, where your agency pays a bulk rate for every thousand times your ad is displayed, regardless of the number of times your ad was clicked.
SERP SERP stands for Search Engine Results Page, the results returned when a user types in a keyword or long-tail keyword phrase.
The difference between insurance search engine marketing (SEM) and insurance search engine optimization (SEO), is like the difference between an insurance agency lead generation strategy and an insurance agency telemarketing campaign. In this case, the insurance agency lead generation represents the broader overall insurance agency marketing strategy while the insurance telemarketing is a subset of this insurance agency marketing plan. If your insurance agency has not yet embarked upon an insurance search engine marketing plan, the time is now. Once you get past the acronyms, you'll find that the overall concept is simple, though you are likley to need help for the execution. A Selection of Top Tips to Get the Right Motor Trade Insurance Policy Gap Insurance Tips about Getting Insurance Protection Rates Apartment Building Insurance Compensate Building Collapse Trend Of Apartment Insurance California Cmmb Development Opportunities Mishaps: Optional Coverage Be Less Poor - Small-it Industry Coverage Motor insurance, does it have to be very expensive, what exactly are my possibilities? Insurance for those working in danger zones Ways to make insurance cheaper for your business How to Generate Insurance Sales - 4 Free Ways to Get Qualified Leads Dui Insurance An Excellent Alternative To Ensure Safety Australia: One of the Most Uninsured Countries in the Developing World Insurance For Contractors What Exactly Do You Need?