What Is Digg And How To Use It For Business
Like any social media site, Digg's purpose is to create an environment free of marketers
where users are allowed to comment on other user contributed content. Digg is a site where users share interesting news stories for others to comment on. The site's name is actually the action which users perform on a news story if they like it. Digging a news story will cause its popularity to go up by one whereas burying a news story will cause its popularity to drop by one. Ultimately, only the stories which have been dugg the most end up on the front page of Digg.Posting affiliate links on Digg will get your account banned and marketing via your Diggs will get your content ignored, if not your account banned as well. The main reasons to use Digg as a marketer are to get high powered backlinks from Digg and to generate traffic. Most Digg users are people who are looking for cool stories to read. They aren't looking to buy anything or to be sold anything, they're not necessarily looking to learn anything, they're just looking for an interesting story to read and to potentially share with friends.
The first step towards driving massive amounts of traffic to your site with Digg is to submit a story with a captivating headline. Your story's headline is the first and potentially last thing your potential visitor ever sees of your news story, so it has to be good. Take a look at Digg's homepage and check out which stories have the most Diggs. You'll find stories about subjects which you would expect to be popular such as politics, gaming, entertainment news, and anything that's funny. It isn't necessary, but if you can manage to relate your news story to one of those popular themes or to current events, then your story will attract attention.
In addition to having an attention grabbing story that is relevant to Digg users' interests, you'll need to make your story discussable. As in, you don't want to be posting stories which don't provoke commentary or heated discussions. If possible, try to post a story which has two sides to it. For instance, if you were to post a news story praising the latest innovation over at Apple, you would probably be successful in luring PC supporters out to argue.
If you are successful in generating Diggs and comments to your story, then the website which your story linked to would get a lot of free publicity with no extra effort on your part. Each category on Digg lists its most popular stories based on the number of Diggs that a story gets. If your story happens to get onto the front page of a category, or better yet, the front page of Digg, then brace yourself and your server for a massive spike in traffic. Stories which are less interesting are quickly forgotten, so as long as you have a funny, controversial, or otherwise discussion provoking story, then you should have no problem driving traffic to your site.
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