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What Are Insurance Brokers For

What Are Insurance Brokers For

In a time where the consumer is bombarded with many sleek ad campaigns and promotions from numerous insurance companies promising cheap insurance premiums and comprehensive cover at ridiculously unbelievable prices

, where do you go for sound, professional advice? Many companies would have you believe it to be draconian to still make use of the services of an insurance broker. The truth of the matter is making use of insurance brokers will guarantee you the best deal you will be able to get for your money, and assure you that you have someone who will fight your battles for you. Despite the fact that an insurance broker is an industry professional who is privy to all the industry know how and tips, he will also have access to the best deals on the market.

An insurance broker will in effect act as a middle man between you and the insurance company. It offers many people a satisfying and secure feeling to know they have the personal attention of a broker who takes care of their whole insurance portfolio. If they have the unfortunate need to claim against their insurance policy, the clients simply call their insurance broker who will take care of all the paperwork and correspondence with the insurance company on the client's behalf. This means that during the traumatic time where the client needs to deal with whatever crises he or she may be facing, they would not have to deal with arduous administrative tasks. The customer will simply have to wait an allotted time to have his claim paid out and have the funds transferred into his or her account. This remains one of the most popular reasons why many people still prefer dealing with a broker.

These days there are many insurance companies, who refuse to work with brokers. Their sales mandate which they use to lure consumers is that they only deal directly with the public, in an effort to eliminate any commissions that would have gone to the broker and in that way promises a cheaper premium. Although this sounds great in principle, these companies are hardly ever able to offer the same individual attention received from an insurance broker. Many times the consumer will have the telephone number of the national call center, and will need to deal with a different consultant each time they phone in. This disqualifies any personal relationship with the company as it is virtually impossible to establish a personal relationship with the client. Although still offering good customer service, many consumers complain of robot like call center staff that is trained to speak to the clients as a collective, and do not feel as though their personal needs are met.

It would seem that working with an insurance broker, and paying the little extra in commission to receive the protection and service offered from a broker is what will keep many consumers from migrating to direct-to-consumer insurance companies. There is definitely still something to be said for personalized and individual attention to make a customer or client feel valued and noticed.

What Are Insurance Brokers For

By: Afi Post
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