Web Design- What to Look For in a Good Web Design Company
Owning a website is always advantageous whether you own a big enterprise
, a small company or even a home business. It is the one successful and informational platform where you can showcase your talent, your expertise and get yourself known both locally and internationally. These days, everybody has a website, it is simply bad for your business not to have a presence on the web. So the question is, how can you make your website stand out from the crowd?
It is indeed a challenge, but one that can be mastered nevertheless. Sometimes it's not possible for you to do it alone, so the best thing you can do is approach a company who does the job professionally. It's worth the money that you spend on it because a good website design, rich content and strategically placed images and calls to action are the ingredients of a successful, revenue generating website. It is not enough to simply have a website, you must have a website that engages people and holds their attention, even one that generates a response all this is possible with good website design.
If you already have a website and feel that it's not getting as much traffic as you expected it would or leading to conversions/generating sales, then it may be time for you to revamp your old style and create a new one that will rake the dollars in. There are hundreds of website design companies out there and thousands of web designers, but how are you going to narrow down that search to the one that you prefer?
Experience counts, but that's not all. Discuss with your website designer the strategies that he uses to create a successful, user-friendly website, discuss your specific requirements and how they would approach your website design, strategy and navigation is just as important as the aesthetics of a website. Don't judge the designer by the number of websites he has designed; instead judge them by the quality of their work. If they have designed sites for other companies in your industry then that can give you a good idea of their capabilities.
Check their educational qualifications, it's always a positive point that your web designer has graduated from a renowned design school such as R.M.I.TSwinburne in Melbourne; though it's not a necessity. There are some great web designers who work passionately in this field despite having no formal education, these sorts of designers are often motivated and driven and great at delivering cutting edge designs and technology.
Ask to see the portfolios of the company's talented web designers, this is often available on their website but don't stop there, visit the websites they have designed and go through the pages of the site, are they are well designed? Aare they easy to navigate? Try and judge according to what you require from your website, these portfolios will tell you a lot.
The success of a website design company lies in the modern technologies and applications they can provide for their clients, good companies should be able to offer you more than just a website but rather, various digital applications. Before you hire the services of such a company, ask them how they keep themselves updated on the new techniques and trends everyday and how they incorporate that into their websites and what they can offer to clients. The number of programming languages they know contribute a lot to the success of a website.
Another thing that you can do is type the keywords for a popular service or product in Google or any other search engine. Once the search results come in, go to the last few pages listed by the search engine. Go to those websites and see why they have failed. Take care to note the website design, the position of photos and placement of each item in the page. Take care to note the combination of colours that they have used. Note on a piece of paper the shortcomings of the websites, now you have a definitive idea why the website failed to show up in the top half of the list. After all, you want to be listed amongst the first few pages of a popular search engine and not in the first page of the worst website list that comes out every year!
Web Design- What to Look For in a Good Web Design Company
By: Mia Cusack
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