Walt Disney: The Family Man Brand
Walt Disney: The Family Man Brand
Walt Disney: The Family Man Brand
You all know the famous brands: McDonald's, Taco Bell, Wal-Mart, Dell Computers, Toyota, Disney, and others. When I think of quality cars, I think of Toyota. The name Walt Disney was synonymous with the ultimate in family entertainment. Growing up during the 1960s we lined up outside the Fox Theater in San Jose to see the most recent Disney movies. Watching Walt Disney on his weekly television shows was like having your grandfather come to visit you and tell stories. He had that type of persona about him.
In my opinion, Walt Disney branded himself by putting out the best in family entertainment via movies, television, and theme parks. He also branded himself as an innovator in technology, color motion pictures, and animation.
As a testament to his innovative skills, Walt Disney produced, "Steamboat Willie", the first short animated feature film completely post-produced soundtrack of music, dialogue, and sound effects. His cartoon characters include Mickey Mouse, Goofy, Donald Duck, and many more.
Walt Disney understood America. He knew America's history and what made this country great. Disneyland represents America's past, present, and future. Disney understood America's history, thus Disneyland includes Frontierland, Tomorrowland, Fantasyland, Adventureland, and Main Street USA.
While raising his children, he took them to amusement parks that were not well kept and they did not have something for everybody. He knew that the American people needed a park that was clean and it had to have something for all ages, the grandparents, mom and dad, and the children. He knew his target market. That is what he had in mind when he created Disneyland.
The Magic Kingdom
Walt Disney once said:
"What this country really needs is an amusement park that families can take their children to. They've gotten so honky tonk with a lot of questionable characters running around, and they're not to safe. They're not well kept. I want to have a place that's as clean as anything could ever be, and all the people in it [his park] are first-class citizens, and treated like guests."
Disneyland technology wise was 20 to 30 years ahead of its time. Disneyland was a prime example to Walt Disney's commitment to technology. In the 1950s, the house of tomorrow had a video telephone. Their monorail system rivals anything that I have seen today. Disney was a leader in animation. Disney branded himself as a leader in family entertainment, technology, and animation.
"Disneyland will never be completed. It will continue to grow as long as there is imagination left in the world," Walt Disney said.
What kind of brand name are you building for yourself? Like Walt Disney, do you know what your target market is? When creating Disneyland his target market included the grandparents, mom and dad, and the children. What is your target market?
Disneyland is branded as the Happiest Place on Earth. The Disney brand amusement parks are a place where the entire family can come to a safe, clean, and entertaining place for all ages.
Walt Disney knew his target audience and market.
What is your market? I like to write articles about social media and inspirational stories. My target market includes people in their late 30's to 60's, online users, writers, business people, and Christians.
Walt Disney had vehicles in reaching his target market: television, animation, and movies. He understood that these were the mediums to reach his market.
What do enjoy doing? Walt Disney had a love for drawing, trains, animation, movies, theme parks, and the American family. He had a passion for whatever he was doing. He studied at an art academy and worked on newspapers doing cartoons. He evolved with the times from drawings to cartoon animation movies.
Walt Disney
Every one of us can learn much from Walt Disney. He had big dreams and goals. He never let anyone kill his dream. He had passion.
Thank you Walt Disney.
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