Using Twitter For Improving Your Business
Author: Marcel Bongers
Author: Marcel Bongers
Twitter is the latest development in the social media arena. The growth it has displayed is huge. In the year 2009 Twitter received more then 20 million new unique visitors. As a company (and it doesnt matter small, medium or large) you can use Twitter to improve your business. And that can be traditional and online. After a prospect has researched and connected with you online, it could be the motivation to visit you for doing business. In this article I will share a couple of thing you can do and dont do when you are using Twitter for your company. When you immediately start to advertise your product or service, it is unlikely you will get a big crowd. Show your desire to help instead of to sell. The basic idea is that people follow what you have to say. When you have a sincere desire to help, you will get noticed and recommended to others. A particular person may not want to buy your product, but she does not live alone and knows certainly other people.You can also help other people in your niche and dont be afraid to admit that a competitor has a better solution to a specific problem. It is about creating a network of people who are prepared to help each other. The relationship is more important. It is best that you build a relationship up first. After a while the moment will announce itself when you can start talking about your product or service. It is now a huge community and people usually buy only from people they like, know and trust. You can join topic groups that are related to your business and receive valuable information about desires and trends in the marketplace. And do a search for keywords related to your product with Twitter Search and follow the users. Another option is to use it to build a personal brand. You will be perceived by your customers and prospective clients as an approachable person or company. Share your knowledge as an expert. Announce free workshops, seminars or of course webinars. Inform your followers about how they can join, when it will take place and any other requirements and join in by tweeting about it. Or send them a link to your presentations and videos so they watch when they like. In these presentations you can deal with problems that customer service regularly has to deal with or share tips about the usage of your product. Share efficiently and broadcast links and headlines that can drive traffic to your website. Keep staff informed. Twitter is great for the collaboration between staff and management. You can use it to save time and money. It eliminates long emails and calls. Tweeting will discipline everyone to keep their messages short and to the point. Inform others what you are doing so your colleagues know better what kind of work you do within the company. Marketing and promotion. It is still ok to offer special deals, discounts, free coupons, package deals and samples. You can use Twitter to create more interest for your products and drive traffic to your website. People will accept this after they have got to know you first. It creates a two way audience engagement. Brand loyalty. Twitter enables you to stay in touch with your audience at all times. A part of them are potential customers, so it is your job to get them used to your products and services, Be an active Tweeter and you will learn a lot about your market. A growing number of people will learn about your business and can turn into loyal customers. Handling customer complaints. When you are confident enough to accept customer complaints in the open, others can learn how your business takes care of them. Twitter gives you the possibility to reply quickly and deal with the received complaint. You can communicate effectively with each of your clients and ask for their honest opinion. Make your goals public to compel you to reach them. Follow your competitors. By reading the tweets of your competitors you know what happens at their workplace and if you like, you can keep in touch with them. You get earlier informed about new projects, products, marketing plans and latest mistakes. By learning more about their mistakes you can help yourself to not make them too. By using Twitter for business you are able to turn conversations into money. By being fresh and interesting you will attract a great number of followers. And sharing information that is helpful for potential customers or employers will get you recognized in the business. About the Author:
Marcel Bongers is a freelance writer on several topics.
When you want to learn more about using Twitter for your business, please visit my website .
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