Using Twitter For Business
Twitter is a microblogging website with a massive amount of users
. The question that often appears is how does one differentiate themselves from all of the "noise"? When used correctly, Twitter can be utilized to effectively create yet another platform for others to communicate and to network socially even when it comes to something as serious as business. The Twitter community is very large so the effort to twitter for business becomes a very large one.However, when done correctly, the effort can lead to a very effective result. Here are a few suggestions:
In order toPromote your business on Twitter, you need to have followers. Tweeting updates serve no purpose without anyone to follow the update, or to read it. The number one rule in gaining followers is to become a follower. You have to follow people in order to have that be reciprocated. It is relatively easy to find people in your field you can follow. There may be a popular site or blog that includes a Twitter ID in which you can follow. And chances are, that person will choose to follow you too.
Twitter also allows you to follow the people that follow that person, so immediately you develop a group of fans who are obviously interested in a business venture similar to the one you are pursuing. However, it should be remembered that the amount of people you follow should always stay at a steady level with the amount of people who follow you. Staying true to the number one rule should equate to you gaining followers rather easily.
The second golden rule would have to be to make every tweet meaningful and powerful. That does not necessarily mean that your tweets have to be in anyway, shape, or form deep, but it does mean that your tweets should occur with reason. If you are about business and marketing, perhaps it would be wise to link tweets to your business venture or your site.
However, those links should be used sparingly and only when an update is purposeful. You probably would like to link followers with your site or product every time there is the slightest bit of an update, but it is wiser to hold off until it is really significant otherwise people may grow wary of your tweets. The important thing to remember is that tweets should give your followers a reason to want to listen.
Twitter could also be used as a way to continue contact with someone, whether it is a customer or a fellow professional you met at a seminar. You can trade information and follow one another, which becomes another way to build your social network and further promote your business endeavors.
The third and final rule to live by when trying to use Twitter to effectively promote your business is to remember that Twitter cannot guarantee that a successful business will be your result. Though, it can guarantee that with a serious amount of effort and a great knowledge of how to use the site to your advantage, a success in business could very well be in your future.
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