Use This Free Split Test Results Tool To Find Your Split Test Winner

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My previous article talked about finding keywords with high commercial intention and not just keywords with a high click-through rate (CTR)

. A combination of a high CTR and a high commercial intention would be the best outcome.

After finding a good CTR and high level of commercial intention for a keyword, you'll want to write a compelling PPC ad. After writing your ad, try improving it by running a split test on your ad copy. Test only one aspect of the ad at a time. For example, split test your headline and then on the offer or main body of each ad, doing both split tests separate from each other.

Here are some tips on how to write a good PPC ad.

Use your headline to offer a solution or ask a question that will grab the attention of the reader. Always bold your keyword phrase. Ad an appealing promise that offers a solution to a problem that the searcher is looking for based on the keywords they're using. Finally, use a call-to-action phrase that urges the reader to act as this will increase your CTR.

How can you know that the split test is achieving desired results?

Monitor your PPC campaign every day to see how it's doing because you want to see results as quickly as possible. However, it's difficult to know which ad is performing better because both ads will be building up impressions and clicks at different times.

Having a tool that shows you which ad is performing better can be very beneficial. Such a tool can be found for free at Splittester.com. All you do is enter the CTR stats for your ads in the fields provided and hit the "calculate" button. SplitTester.com will show you which ad is more likely to be the winner over the long term course of your campaign. Splittester.com gives you pretty reliable results after each ad has racked up just a few clicks. You should be able to save several days of waiting for a convincing result.

Let's say your winning ad is 20% or more ahead of the loser, and Splittester.com gives you an 80% or higher probability that it is the overall winner, you can be pretty sure that it will continue to produce better results. Make your winning ad your control ad and run another split test by writing a new ad to test against the control. This process is completed until you have what's called a super ad.

The great thing about doing this is that you can get precise results and gradually achieve a better and better CTR for your ad campaign.

Now, if you're keyword phrase is precisely targeted, and has a high commercial intention plus a high click through rate, and if your landing page rocks, you are in a very good position to start making a lot of money with PPC advertising. Of course, you need to think about how to improve the selling power of your landing page and I will iscuss that in my next article on pay per click advertising.

by: Malcolm Leyshon

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