Use Email Marketing To Jumpstart Your Online Home Business

I have made a lot of mistakes in my nine year Internet marketing career

. One of the best things I did when I first got started was putting an emphasis on building an email marketing list.

If you are just getting your own online home business started I would encourage you to work at list building right from the very beginning. It is not hard to do and offers many benefits.

1. Cost. An autoresponder is less than $20 a month. Along with website hosting this is a cost worth incurring.

If you do not want to set your autoresponder up with pre-written messages you can hire a content writer for that. Autoresponder messages are similar in cost to blog articles which run around $5 for 200 words on average.

2. Easy to use. An autoresponder is easy to set up and use. It doesn't take any technical knowledge and with the click of one button you can reach all of your subscribers with one email.

3. Build your list. List building is being done in numerous ways today, but the most common is to put a sign up for on your website where people can find it.

Put it on every webpage you have because you never know where people are going to end up on your site. If you're using a blogging platform it's easy to add your sign-up form on your sidebar above the fold where people can see.

4. Statistics. Your autoresponder will provide you statistics on how your email marketing campaign is working.

You can use these to make adjustments to the messages you're sending out. You will primarily be looking at how many of your emails are open, and how many clicks you're getting through to the URLs in the body of the email.

5. Ezine. Many Internet marketers publish a weekly or monthly email newsletter.

We know this works because there are ezines have been publishing for over 10 years now. They still have the same subscribers to their list they started with.

6. Make money. You can sell advertising to other Internet marketers who want to reach more people.

You can also include URLs to blog posts that have products you want to sell and drive traffic that way. Selling affiliate products is one of the most common ways email marketing is used to build an online home business.

It may take a while to get your list building going. However, the benefits of using email marketing to jumpstart your online home business is something you should be working at from the very beginning.

by: Jeff Schuman

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