Usage of the online surveys
Usage of the online surveys
There are many methods employed by organisations to ensure that the opinions of their clients are brought into focus. The use of online surveys is now a central element of the feedback management practices of organisations. There are many things that can be done with positive feedback collected from clients. For example, in advertisements, you can claim that 85% of your clients like your product or service. If the feedback is rather negative, it will help you improve the quality of your products or services.
Before online surveys (Sondage en ligne) can be used, many factors need to be considered. Generally there are many kinds of surveys which need to be considered before drafting the online questionnaire. Each kind of survey focuses on different elements of client interactions. The questions in the survey need to be framed in such a way as to create a sequence that will enable the clients to provide useful and appropriate feedback.
Ideally, when conducting surveys using online questionnaires, you should collect demographic information (age, gender, location, etc.). Demographic information will be very useful, especially if you have a large number of participants. You will be able to split the survey results along the demographic lines and see differences in the perception these different groups have.
Enterprise feedback management software offers organisations a way to centrally manage and deploy online surveys. With a hosted solution or Software as a Service (SaaS), such as offered by Interceptum, you can be up and running in a very short time. There is no need to install any software on your employees computers. By integrating enterprise feedback management in your organisation's processes, you ensure that all client feedback is collected and handled by the appropriate individual in your organisation. By using a SaaS Enterprise feedback management platform, you can concentrate on your feedback collection and you can let the pros take care of the infrastructure needed.
The use of automatic notices of negative feedback ensures that negative feedback is received in real-time and that it is automatically forwarded to the appropriate individual for a follow-up. By using filters, that individual will only by notified when they need to act. When a client submits positive feedback, no action is immediately necessary.
Another important aspect of enterprise feedback management is the use of intercept surveys. Most organisations have website that is visited by actual or potential clients. These visitors are a very good source of information in which your organisation can tap into. In simple terms, an intercept survey is a piece of software you add to your website. Once installed, certain visitors of your website will be automatically invited to participate in your online survey. It's a cheap an effective way of collecting feedback. The cost can be as little as 5 cents per participant. The cost for phone based or telephone based surveys will generally exceed $10.00 per participant and it will take a lot more time to complete a feedback cycle with a large enough sample.
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