Unigo:Online college Resource
Unigo is a free online college resource guide and student platform claiming to cover more than 1
,600 colleges and universities in the United States.The Unigo website is used by college students to share photos, videos, documents, and reviews of their school.High school students and parents use the site as a research tool to explore college options.Unigo's main purpose is to create a student-generated online college guide that does not have the limitations that its print counterparts do.This allows college students to update information about their school on a continuous basis and cover topics not found in traditional guidebooks.Student-submitted photos and videos allow users to see what Carnegie Mellon's newspaper, The Tartan, described as "a virtual campus visit."
The company was launched in the fall of 2008 by an editorial team of 18 recent college graduates. Unigo is the brainchild of Jordan Goldman, a 2004 graduate of Wesleyan University who came up with the idea after publishing a bestselling college guidebook, The Students' Guide to Colleges, while he was a student.Goldman was inspired to create a student-generated college guide after his own college admissions process was examined by New York Times reporter Jacques Steinberg for a nonfiction book on higher education called The Gatekeepers.
Two of Unigo's notable backers include Frank Sica, the director of Northstar Realty and Carl Hamann, co-founder of ConsumerSearch.After going live, Unigo hit 1.35 million page views in its first week.
How it started: At 17, Jordan Goldman found himself unable to find any college search that answered his laundry list of questions. He couldn't fathom how anyone could make such a life-changing decision--not to mention five or six figure one--based on the two-page administrator-written reviews found in traditional print guidebooks. His solution: an entirely student-written guidebook.
At 18, Goldman searched Google "how to write a book proposal," penned the pitch and blindly mailed several unsolicited packages to the top five publishers in the U.S. For most people, the story would have ended there, but as luck would have it, Penguin Books responded. The publisher commissioned Jordan to produce a book series based on his concept. A few months later, Goldman's first Students' Guide to Colleges became one of the top five best-selling college guidebooks in America. But Goldman still felt something was a miss. The print book was a limited and prohibitive medium. It was time to evolve his concept yet again--this time to take advantage of the internet.
By 23 Goldman had limited savings, no business background, and his parents begging him to find a "real job," so he began writing his business plan. Over the next two years, he reached out tirelessly to hundreds of alumni from his alma mater, taking a hundred or so out to lunch in exchange for advice and criticism. Seven years after he first conceived his game-changing student-written guidebook, Goldman's persistence paid off. He was able to raise several million dollars from private investors and launch Unigo.com.
Unigo:Online college Resource
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