Two Essentials to Going Online
Thinking of growing your company? If you are entertaining the thought
, why not consider an online presence? Making your company available online might be new to you and as such, makes you a bit apprehensive. Some questions that you might be entertaining are along these lines exactly what must be done to make it happen? How does going online change the market for the business? How will people shop? What kind of security is required if people pay online?
Small businesses who have not explored the power of going online are missing a lot of opportunities. These business have not yet discovered how going online is likely to transform their business and introduce them to markets far beyond their imagination.
By going online, you can increase marketing and sales efforts immediately. A small printing company for example operating in the community can suddenly become a national or even an international online printing company. A home-based cup cake bakery can expand to become a supplier to big restaurant chains by going online. This is because the Internet has broken down barriers barriers that before has defined how and where business can be transacted.
The Internet has not just broken down walls; it has also leveled the playing field. What used to be the domain of big businesses is slowly getting eroded by smaller and more aggressive players who have taken advantage of the opportunities of going online. A small
printing company, for instance, can now market their services online and compete with larger companies because in the Internet, even the smallest
online printing provider can be as powerful as their larger counterparts. By going online, these small printing companies do not need to have a physical presence everywhere to compete because the World Wide Web can establish their presence for them.
Setting up shop online is like setting up a physical outlet because it requires a lot of patience and perseverance. To set up an online presence, businesses should consider these three basic things:
Planning
As with any business, a plan is necessary to start any efforts to go online. Needless to say, anyone who is planning to set up an online business has to have a plan. If you do not have any idea on how to go about it, you do not have to look far. the Internet is the best place to find information on how you can formulate a plan that is best suited for your type of business.
In going about your plan, the first question that you probably have to ask yourself is how your business can benefit from an online presence. In other words, ask yourself if it is practical to have an online presence. Sometimes, a product just does not lend itself to online sales or an online presence will not significantly boost sales.
Marketing Strategy
The next thing that you have to consider is a marketing strategy. Your strategy now defines how you intend to pursue the plan. In other words, the strategy lays down the path to achieve your objectives as you define in your plan.
You can begin the design of your strategy by looking at what others are doing. What you want to do is to understand the playing field to help you develop a strategy that would help sustain the business. A competitive analysis will help you with the information you need to promote and differentiate their online business.
These two things are essential for any business to thrive online. Setting up an online presence should not be an arduous task. Rather, it should be approached with the same passion and zeal as when you first opened your first store.
Two Essentials to Going Online
By: Robert Johnston
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