Try Selling With Corporate And Promotional Videos

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Companies and organizations use corporate audio-visual material (streaming videos

, high-definition videos, DVDs, or some related media) to acquaint targeted viewers with their products and services with the hope of stimulating their interest. Since corporate videos are similar to motion pictures, they also have a definite story line, a specific message, and a means of transmitting that message to anyone who sees them.

What a corporate video is like

Ideally, this kind of video is produced according to very high standards and put together by media professionals who often work on films produced for the entertainment industry. Such a production may be an hour long or last for just a few seconds, and this depends on the needs of the company that plans to use it. Corporate video production is usually the responsibility of the organizations director of communications or marketing, and the videos may be promotional, informational, or educational. They include safety videos, training videos, and videos used to report on a corporations financial status for its shareholders.

In this technological age, there is often a direct connection between a corporate video and the other means of using media to communicate with the public, including TV advertising and broadcast television. (For example, if a company produces a web video, that production will automatically be seen by a somewhat larger audience). To achieve the desired effect, in producing a first-class video, a corporation may use external broadcasting facilities and the accompanying style and techniques to attract a number of viewers who are familiar with popular media. In fact, the theme of a particular video may even be based on some well-known TV program.

How corporate videos come to life

As a rule, an outside production company accepts the clients outline, develops it (perhaps with a story board or script), and consults with the client to determine the delivery date and production schedule. Since the scope of video production can vary widely, in some cases only basic equipment and a minimal crew will be used, and at other times, the budget and production level may even equal or exceed that of the average a television commercial or program.

The following steps are usually part of corporate video production:

Pre-production This includes story boarding and script writing, and the budget will be agreed to by the production company and the corporation before filming begins.

Production This is done on location with a director and a camera crew, and it may also include a number of presenters and professional actors.

Post-production Here the live-action film footage is edited, an audio voice-over may be recorded, graphics may be included, a sound track or musical score may be developed, and 2-D or 3-D animation may also become part of the video.

Why companies need promotional videos

In an age of global competitiveness, organizations have to attract attention in order to succeed, and they sharpen their promotional and marketing skills in order to boost their bottom line. One effective way of doing this is by floating a promotional video on the Internet, and this is sometimes referred to a video marketing. You can also use a well-made video to showcase your company that will be both enjoyable and easy to comprehend as a DVD you send to your clients or potential clients, at trade shows, and as part of a special in-store advertising campaign.

You will want the production method you choose to do the following:

deliver your video for a fixed price and as scheduled,

work within a reasonable budget with a reasonable amount of resources, and

reassure the customer or potential client that they have been given all the information they need in order to make a choice, and enable you to target customers 24/7.

Rather than wasting your entire marketing and advertising budget on costly TV and radio commercials, ineffective magazine and newspaper ads or expensive company brochures, you can get a better return on your investment for promoting your product or service by letting promotional videos do the job.

by: Adeline

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