Tracking Online Work: BPO Bane
Tracking Online Work: BPO Bane
BPO firms are always advised to keep a track of the work that they are doing. Monitoring the incoming calls and also the outbound call center ones is part and parcel of the daily job for managers and supervisors. It is generally perceived that when the work is closely monitored, there is less chances of leakage. It is true that monitoring is necessary in call center services. At the same time, it is also true that call centers often leave out certain important aspects of their work. These aspects are never tracked and yet they are necessary to be kept under close tabs. Most of these uncontrolled aspects deal with the new additions to BPO service. Online methods are the most neglected when it comes to tracking. In this article we will focus on some of those elements that need to be tracked immediately.
Let's start with the websites. Thanks to the demands of the clients, BPO units are increasingly taking up work to build and optimize websites. The aim is online lead generation. The call centers are hiring writers and designers these days to build up the websites. Then they actively pursue the question of generating leads. They don't spend much of a time tracking the traffic that they receive on the website. The type of users coming on the website is often indicative about the kind of users that the brand is appealing to. If you are not getting your target demographics, your sales lead generation agents have to think of other options. You may need to use different keywords in the optimization process. But you will never be able to tell unless you are using the tracking software available. Sales lead generation agents have to use Google Analytics and StatCounter to check up on the location of the users and the way they are treating the website.
When you are looking at the analytics data, you can find out more than you intend to. The bounce rate will tell you if the call center web designer has done a good job. A high bounce rate would mean that the users are not liking what they find when they access the website. It could be that they hate the slow flash design or the heavy images on the website that take a long while to upload on their local computer. BPO employees need to know that Internet is expensive for most. They may lose interest completely if they are not being able to surf the website without getting stuck. Difficult navigation is another reason that users leave the website. Broken links are a strict no-no. Once the BPO service agents are able to fix these loose ends, it's time to take the process forward.
Always consider the fact that there are many other websites vying for the user's attention. Pay close attention to the behavior of the user on the client's website. The lead generation agents have to determine if there are some pages that are pulling traffic more than the others. They can recreate the feel and language of this page for the others. Watch Slovakia vs Italy Live Online Streaming in 2010 FIFA WorldCup Make Money Online For Beginners Watch Portugal vs Brazil Live Online Stream in 2010 World Cup Now Buying Smoke Bombs From An Online Firework Store Is Very Easy! Why you should use Online Colleges The Benefits of Online Faxing You Probably Don't Know About Apple iPhone 4 - The Ultimate Jack of All Trades Different Designer Bridesmaid Dresses are Available online Nigeria vs South Korea Republic Live Streams Online in World Cup 2010 Brand Protection - How To Protect Your Brand - Online Brand Protect Cheap Xanax Online For Anxiety Disorder Bforex dot com is the top site for online trading Review Of The Plug Into Prospects Online Prospecting System