Toys Manufacturers Keeping The Populace Content

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There are a potential three hundred million customers

, for this particular industry. From insatiable babies to toddlers to cranky teenagers, all with their own set of needs, their own lists of their favorite toys. Toy manufacturers the world over have been having a succession of field days, catering to the needs of various children (and, indeed, adults in some cases) and staying alive in a multi-billion dollar industry.

Great Demand for Toys

And indeed, statistics are fast proving that manufacturers and toy suppliers have a lot to be thankful for. The current market for toys in India is an astounding seven thousand five hundred crores (thousand five hundred million dollars!), and is expected to reach thirteen thousand in three years, according to the Associated Chambers for Commerce and Industry in India (ASSOCHAM).

Importance of Toy Manufacturing Company
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So, for a toy manufacturing company in India, or any other part of the world, the only motto should be survival. There are close to a thousand various manufacturers, toy exporters and importers of differing varieties of toys in India itself. And this is not counting the global giants who have taken an interest in the Indian market. In an industry so fraught with intense competition, it is most prudent to create a niche for oneself, and stick with it, rather than diversifying in an effort to life business.

Essentials Points

The advantage with creating a brand image is that it gives toy wholesalers the confidence enough to project your goods to customers as competent. And there need be no worries as to the acceptance of the product, for the simple reason that sheer numbers outweigh all other factors. There are a whopping four hundred million children in India, which is the worlds largest child population!

Wide Range of Toys

In a market of this magnitude, there are several categories of toys, like electrical pets, indoor and outdoor toys, playground equipment, stuffed toys, educational toys and even accessories for toys. There are various sites that integrate various types of toys under one roof, providing to the customers a user-friendly environment from where they can pick and choose. Bizz Duniya is one such site. Take a look at bizzduniya.com.

It is clear, then, that all the recession notwithstanding, manufacturing in toys remains one of the sectors that is not surviving, and how. All major players in the industry have reported profits throughout this fiscal, and the trend does not seem to be changing. And during special occasions like Diwali, Navratri, Christmas and New Year, sales reach record highs.

Conclusion

There will always be a want of toys, for the simple reason that there will always be children, and though the amount spent on them may reduce, expenditure on toys per se will never come to a standstill. Santas elves must certainly be busy.

by: Toy Manufacturers

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