Tourism in Outback Broken Hill
Tourism in Outback Broken Hill
Publications with the intention to encourage tourism are widely available and are distributed all around Australia.
An important economical activity of Broken Hill since the late 1980s and 1990s is tourism. The tourism booklet "Broken Hill: The Accessible Outback" is attempting to encourage visitors into the area. Broken Hill is located in New South Wales close to the South Australian border. The book informs readers about activities tourists may like to do when visiting the town. The town boasts 26 heritage buildings listed by the National Trust all built between 1890 & 1892.
The temperature in the interior of Australia during January are around 38 degrees Centigrade or 100 degrees Fahrenheit. Broken Hill is a hot arid place. After reading the tourism booklet, the reader would assume that this town is an isolated Australian town. Most of the graphics in the booklet have scenery of the Australian desert pretty typical of the place. The pictures of the Australian desert are genuine but only a photo will not represent and describe the heat that is felt by everyone. As indicated travelers of the outback experience mental, physical, and spiritual isolation which makes life almost intolerable, especially for women and children. Study shows the Australian summer will take some newcomers aback. The weather in this town fits the image of a typical inland Australian country town.
An observation is that Broken Hill was once much more populated that its current population of 21,000. The information in the booklet achieves its objectives to entice tourists to visit the town. This is done through the quality of the materials used and the relevance of the information. The book encourages tourists to 'confront vast space' which addresses the issue of remoteness. The target audience for this booklet is both interstate, intrastate and international tourists.
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