Top 5 Pay Per Click Mistakes Made Online Today
This is how it usually happens: You're new to Internet marketing and you've
just set up your home business website and you want to drive the most traffic you can as quickly as you can to your home page using one of the most popular methods being employed online today, pay per click advertising.
The main problem with this scenario is that it's made up of a dangerous combination factors. You're a so called newbie, you're anxious to get started making money online and you have a little knowledge of PPC, and we all know what they say about possessing a little knowledge.
These three things merging at once provide a recipe for financial disaster. This leads to the number one mistake made by home business owners and Internet marketers in general online today when it comes to PPC; and that is jumping into the deep end of the pay per click pool without having educated yourself on the nuances of this Internet marketing strategy in order to be able to compete successfully for your keywords at minimum cost. You must make sure you're equipped with the knowledge you need or you could pay dearly, financially speaking, while showing little or no return for your investment.
The second biggest blunder made by marketers on the web when it comes to pay per click is not completing a comprehensive research of their keywords. This is a necessity so you'll have a better idea about the degree of competition there is for these words and how much they are going to cost.
This also helps you establish a back-up plan using keywords which aren't in such high demand. This plan B approach can be just as effective in terms of driving the traffic you need to your home business website while at the same being a more cost effective strategy.
Next, Internet marketers sometimes don't realize or recognize when it's the best time to leave a sinking ship. Staying with a pay per click campaign too long, which is both costly and ineffective, will lead to high costs and low page rankings which is something no one just starting out on the web needs. Accept this failed strategy as a learning experience and move on to your next challenge.
Another error made by PPC strategists is failing to set a budget for their promotion. It's best to set a daily amount and don't give into the temptation to increase your investment until you start seeing a return. Once again this is a tactic to help avoid going over budget with your plan.
Finally, pay per click enthusiasts sometimes fail to be consistent when using a particular keyword. If you're competing for it be sure to use it throughout different aspects of your advertising campaign. Use the same keywords you use in your ad as you use on your home page. This provides continuity for your potential customer and also makes your ad more recognizable.
By avoiding these five faux pauxs the odds of conducting a successful pay per click Internet marketing campaign will increase significantly.
by: Bob Withers
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