It is widely known that when it comes to paid search advertising online the dominant party is by far Google with their Adwords network. However, with the magnitude of popularity it can prove to be somewhat difficult to be able to make money with Adwords.
With so many advertisers over on the network already having success and know the system off the back of their hands, how can a new marketer even get a foot in the door. One of the most used techniques is to use the competition spy techniques. Yes, that one can be effective and a lot of advertisers can make money with Adwords using that exact technique. That isn't going to really help a new advertiser though, as the concepts of PPC advertising need to be understood before even trying to reverse engineer something that is already working.
To be able to do that you need to get some training under your belt. You don't need to be shooting at becoming a black belt within the PPC advertising world. You just need to know the basics of setting up a campaign that will begin to make money with Adwords and then look at expanding your knowledge with some further training on different ways you can implement into your paid search advertising.
To start out and be able to make money with adwords the best bet is to look at the training resources within Google themselves. They offer a wide array of training resources. An important thing to keep in mind is that, it is the PPC ads that are the main source of revenue that enables the network to continue to prosper and remain the dominant search engine online. It is only with the success of their clients that Google can see the success they have. If you aren't able to make money with Adwords then chances are you will take your business elsewhere. That's what Google doesn't want. They need you to make money with Adwords for you to continue to use the service. With your success they can grow.