Tips on How to Quickly Create Online Video That is Fun to Watch
Tips on How to Quickly Create Online Video That is Fun to Watch
If you spend much time on YouTube or any other video sharing site, you'll see a lot of videos that are almost painful to watch. Terrible quality of sound, bad picture or awkward editing are to blame, or sometimes the content itself is just plain boring.. Let's look at a few things you can do to avoid these problems.
The number one thing you should remember is that web users have very low attention spans. It may sound like a great idea to produce a 15 minute video with heaps of useful content, however, the viewer will never get to appreciate that if they click away within the first 3 minutes.
Short and sweet is always better. If you have a massive amount of content you want to share with your viewers, break it up into a series of videos. People will probably watch more if the first one is interesting and useful, but getting your "foot in the door" with the first one is a lot easier if it's shorter.
Breaking your content in to multiple videos has another big advantage as well - it gives you multiple chances to get found by your target audience instead of just one.
The other major factor with video creation is the quality of the production.
Of course, you don't need to be a professional film director, but you should at least make the effort to produce something interesting, and worthwhile for the viewer.
One of the most valuable things you can do is to create a basic script or outline of what you want to get across in the video, and then stick to it when you record it.
A majority of vids are made by people who are not following any structure, and the final result is not too pleasing -- too many pauses and taking too long to get to the point.
Adding branding to the videos will also be profitable. if all your videos are related to the same market, adding similar branding to each of them will make your brand more memorable. You could also use high quality stock images and video clips from places like istockphoto.com and bigstockphoto.com in your videos to make them look more professional.
You could use the stock clip with your company or product name, and use it with every video you produce, increasing branding and production value.
Adding a custom 'skin' to your videos can also improve veiwing experience. this can be used when embedding videos to your own web properties. Skinning doesn't only involve the outside of the video, but the controls as well (play, stop etc.), differentiating your videos from the standard youtube displays.
The content may not be different, but the 'percieved value' will be higher. The fact is, the video will still be the same, but sometimes it's all about the presentation.
How "watchable" the video becomes will depend on the type of video created.
Perhaps you are not willing to stand in front of the camera to record videos. if you don't want to do this, the alternative is to use a screen capture software, or a slide show with audio. Once you have relevant feedback from viewers of your videos, you should become more confident, and perhaps consider advancing to more 'live action' videos.
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