Three Tips For Creating A High-converting Squeeze Page
The #1 most important tool that is critical to your success
, is a squeeze page with a unique, compelling offer for your prospects. Your primary objective as an Internet marketer is to get people onto a list so you can build a relationship and sell more products.
If you just send your prospects to an affiliate page - then the person who's selling the product ends up getting all those leads - and gets to sell other products to them - and they're lost to you forever. So what you want to do is create your own list so that you can continuously make money - day after day, month after month.
The entire purpose of your squeeze page is to promote your free report or audio or video - and to collect the visitor's name and email address. It's called a squeeze page because the visitor can only take one course of action - to provide their information.
Competition can be a major problem whether you run an online or offline business - but doing business online has gotten increasingly more complicated - especially in the Internet marketing niche. Here are three tips to make your lead magnet stand out from the crowd and get more optins.
Tip #1: Be Unique
A few years ago, offering someone a free report for signing up at your squeeze page was brand new and worked like gangbusters. Then everybody jumped on the bandwagon and as it became a regular "offer" it started losing its effectiveness. Then audio files were hot. These days it's videos. Who knows what it will be tomorrow?
I'm not saying that you shouldn't offer free e-books, audio files or videos - they're still effective methods for encouraging people to sign up for your newsletter or other offer. What I am telling you is that whatever your offer is, you need to position it so that it's different from the rest of your competitors. Otherwise, you're going to look like everyone else, and your prospects are going to pass you right by.
Tip #2: Offer REAL Value
Building an opt-in email list is one of the best ways to make money online. But you need to offer good incentives to your prospects to encourage them to subscribe to your list. You need to give away high-quality content such as software, online videos, access to exclusive services and other freebies that are perceived as helpful and valuable to your prospects.
Tip #3: Use a Simple Design
My best-converting squeeze pages are super basic with no graphics. You just need a headline, a few bullet points and a call to action. Don't over complicate things with fancy graphics or long copy. If you split-test your pages, you'll find that short copy with a great offer will win every time.
I hope you take this advice to heart and start building a list that will make you money for years to come. Any time you need cash, just take a few minutes to craft an email and then click the "Send" button. You'll be amazed at how quickly you can have money in your bank almost on demand!
by: Derrick VanDyke
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