Three Surefire Ways To Sell Your Property Come Spring
The definition of crazy is doing the same thing time after time and expecting different results
. Year after year real estate agents significantly reduce or stop their online marketing campaigns during the winter months and as a result their sales drop as well and they scramble to recover in the spring. In an age where the vast majority of consumers in America are always connected it is crucial for agents trying to sell farm and ranch properties to have an online presence.This year I urge you to try a new approach. Retain, or even vamp up, online marketing during the winter months! Put your farm and ranch property in front of the thousands of eye-balls that have nothing better to do than sit at home and browse the net as winter weather and holiday gatherings keep them indoors. Although weather and festive engagements might keep potential buyers from actively pursuing the properties they are interested in, rest assured that your investments will not go to waste. The average turn around for real estate properties is 5-7 months so keeping your properties up during the winter will give them plenty of time gain interest. Come spring, as many of your competitors are just gearing up again, you will be ahead of the game and already have accumulated potential buyers.
The following graph shows traffic to LandWatch.com over the past 6 months. As you can see traffic has increased significantly since October.
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To make sure your farm and ranch property makes a lasting impression follow these tips as outlined by Simon Baker in his article Print Advertising is Obsolete The Case for On-Line.
To maximize the number of leads generated by an on-line ad, there are two key things to consider 1) the quality of the ad, or how much information it provides to the consumer and 2) the positioning of the ad which will determine how effective it will be:
1)Quality of the Ad: strive to provide consumers with as much information as possible:
a.High quality photos and lots of them.
b.Property map a clear layout will help the buyer visualize the property.
c.Informative text the description should include as much factual information as possible and be straight to the point. Serious internet consumers are turned off by flowery descriptions.
d.The location of the property so it can be mapped.
2)Positioning of the ad:
a.Adopt premium products -
i.Ads that are higher up on the page usually get more impressions
ii.Banner ads with eye-catching graphics or pictures are very successfully at drawing attention to properties
iii.A spot in a weekly newsletter is a great way to keep your property at the top of the consumers mind.
b.Advertise on relevant sites that focus on farms and ranches and will therefore show up higher in search results
To recap the three surefire ways to sell you property are to advertise year-round, include as much information as possible and position your ad to get the most exposure. If you are an agent, go check out LandWatch.com . If, you are interested in buying a property go discover the thousands of farms and ranches for sale by clicking here.
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