The Ten Commandments of Online Success
The Ten Commandments of Online Success
Contrary to what some 'experts' what you to believe, there is still PLENTY of room for newbies to start and thrive online. But there are some cardinal rules one needs to understand. Basics that are fundamental to making a living online.
I call them commandments. Why? Because should you keep them, then you can't go wrong online.
1. Thou shall have a unique and professional web site with your own domain name.
Your web site will be the bedrock of your success online. It should look different just like you are different from billions of people living on planet earth. Perception is crucial online as it is offline. Would you buy from a well-arranged easily inviting shop or from a disorganized crappy outfit?
I bet you get the picture.
2. Thou shall have a product you control.
You may prefer to resell or market affiliate programs. Ensure they are the strongest companies and affiliate programs you can rely on long-term. However the best long-term strategy is to develop your own products. Trust me it is not difficult.
3. Thou shall accept secure payments via credit card at your web site.
The best solution is to have a merchant account of your own but this is too costly for beginners. So have paypal, and major credit cards like Visa and Mastercard accepted on your site. It costs just about $50 one time fee to facilitate this.
4. Thou shall capture emails of your web visitors.
Give your web visitors a chance to leave their emails behind for future correspondence. The best strategy is to give something of value in exchange of the email addresses. This should on a continuous basis and your list should be growing every day. Use a good autoresponder to achieve this.
5. Thou shall have sales copy that is proven to sell.
This is probably the one aspect that KILLS web site sales more than anything else. Spend time to test, and refine your copy. Test headlines, offers and guarantees to ensure they are the best they can be.
6. Thou shall have an affiliate program at your website.
You see you should reward folks who bring you business. And what better way can you do that than giving them a piece of the action. All big successful e-commerce sites have affiliate programs. Does that tell you something?
7. Thou shall join an affiliate program
It is all about cross selling. When you join an affiliate program that has products that blend well with yours, you can recommend them to your visitors. This literally can skyrocket your income overnight. And the recurring commissions over the years can dwarf your product sales.
8. Thou shall create new products or services on a regular basis.
Create a new product of your own at least twice a year, and you'll stand a better chance of growing your profits exponentially. Update your existing products on a regular basis to keep content and sales fresh. When you get a killer product elsewhere offer to do joint venture with the owner.
9. Thou shall have support strategy that keeps your prospects and clients happy.
There lots of ways to offer this. And the best strategy is to really know your customers. What do they hate?. What do they like? What keeps them awake at night?
Once you understand this, then you will keep your customers happy and they will sale your business.
10. Thou shall have a marketing strategy that includes free promotion and paid advertising.
Your website needs traffic just like your body needs water. So get to know what form of advertising works best for your business. It can't always be free traffic. You will be throttling you growth if your entirely depend on free traffic generation tactics.
James Abugah is a Online marketer and copywriter.
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