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The Secret To Online Success
Find Your Target Market & The People In It
This really sums up the backbone of successful internet marketing you must at all times target, write to & for (in blogposts, articles on online forums) your target market and to do that successfully you must establish who that reader and customer is.
A few months back we attended a very intensive two-day Internet marketing workshop run by two very successful Internet marketing professionals here in the UK. Towards the end of the first day they asked us all to describe in minute detail our target visitor - it was our homework if you like for the evening and then at the start of day 2 we each had to present our target visitor - sound really easy I know but wait until you do it, and I sincerely recommend you do, its not as easy as it looks - but its probably the most important bit of research you can do we reckon, so here goes
Name Your Target Visitor
Hey for Sam & I its James, yes weird I know we've named him but it brings focus. We know the demographics of who he is, where he lives, his job, his fears and aspirations and what he wants to achieve - so we can identify with and directly appeal to him in our content, our style of writing. We think by doing this we understand and empathise with his problems, his concerns and frustrations to making it work online. We want to be able to help and inspire our visitors.
What's Your Journey?
As an example our blog is aimed at those starting out online, they can follow Sam's & my adventure (for want of a better name) in Internet marketing, the ups, downs and most importantly successes - therefore that's our target market - Therefore we need to offer up quality advice and help to those just starting out.
For us its also about delivering in 'bite sized' chunks - we know from our own experiences information overload is a killer so we try to keep our posts to a length for a quick read, hopefully that's what allows the best method for people to take in the information. Hope that makes sense?
Relevancy Is Paramount
Success on the Internet is all about consistency and making sure your content delivery is relevant to your target audience. How often do you come across sites that are pretty but lack any real substance and certainly lack relevant content- and the key here is "you come across them" by chance - they are not marketing themselves specifically to be 'found' in the search engines - that's a sure fire way to failure
Without knowing your target market your sense of direction will be totally hit and miss, so Key Tip - research your target market first!
Keep The Faith!
Whatever you do the most important point is make sure you just keep working with it. Sam & I have seen so many people quite just before their hard work starts to pay off. Know your target market & keep delivering quality content - it WILL come right.
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