The Online Marketing Business Failure Points: 5 Reasons You Never Succeed
Any kind of entrepreneurial venture entails a certain level of risk
. We hear all the time how 4 out of 5 small business owners failin internet marketing, many believe the numbers to be even higher. Yet so many of us still see the dream as within our reach, and fortunately, it is. Because there's a reason the failure rates are so high, and if you can figure out what those are and leverage this knowledge to get different results, you just might find that it's not as hard to make money with an online marketing business as people make out.Here are 5 reasons a lot of newbies never make it:
1. Lack of Focus
The internet is a hard place to focus already, but step behind the curtain and get a look at all the possibilities for making money online and you will see that it gets exponentially more distracting. The number one complaint I hear from newbies who are trying to build an online marketing business refers to information overload.
2. You Don't Trust Your Sources
Another problem online is finding sources you can trust. Everyone seems like a scammerit doesn't help that marketers in this niche lay the tactics on even thickerand you hear story after story of other IM wannabes getting burnt for their money. So how do you figure out who to trust?
3. You Don't Need to Succeed
Let's face it most people who get started in this business have something backing them upwhether that be a day job or a spouse paying the bills. And with so many distractions and no real pressing reason, it gets easy to stretch out time and let your focus wander.
It's those who absolutely have to make it who succeed in this business. How can you give yourself that sense of urgency without moving out on the street and giving away your clothes? A successful online marketing business requires a passionate determination.
4. You Lack the Skills
Most newbies severely underestimate the skills that are necessary to be successful. Web design. Email marketing. Copywriting. Even the process of setting up your first autoresponder can be a daunting task, and every next step in the process opens up the door to a whole other host of skills you have no clue about.
5. You Expect it to be Easy
While many say they are ready to work, there's still that subconscious thought that they'll have some beginner's luck and hit pay dirt on the first strike. But IM is hard, and an online marketing business does not come easy.
It takes a lot of time and a lot of work to really gain some momentumbut once you do get that momentum going, it really is a lot more like that passive income dream you had in mind when you got started.
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